Research On The Development Status And Influencing Factors Of Shanghai Ice Hockey Training Market

The opening of the Beijing Winter Olympics will soon create a strong atmosphere of ice and snow sports for the whole country.The related research in the field of ice and snow,represented by ice hockey,has also shown a rapid growth and blooming everywhere,changing the situation that focused on northeast China and competitive sports area.Especially in megacities such as Beijing,Shanghai,Shenzhen.With their own economic,political and cultural advantages,they have a rare opportunity for the development of ice hockey.This article is based on the theory of rational behavior and planned behavior.It takes the students participating in ice hockey training in Shanghai as the research object,using questionnaires and interviews,and data analysis:(1)to understand the current development status of Shanghai ice hockey training market.(2)Through questionnaire surveys of parents of ice hockey students and interviews with experts,explore the factors that affect students' continued participation in ice hockey training.Conclusion: At present,the Shanghai ice hockey training market is still in its infancy.The ice hockey industry chain is incomplete,there is a shortage of professional management and technical personnel,and the hockey population base is small,but the development space is huge.There are currently 7 hockey clubs with 16 venues for hockey training.The level of competition in the hockey training market is low.There are 40 hockey coaches and about 600 hockey trainees.The venue utilization and teacher force of the entire ice hockey training market are saturated.Subjective norms have a significant positive effect on perceived usefulness,perceived usefulness has a significant positive effect on satisfaction,subjective norms have a positive effect on willingness to participate continuously,and there is no significant difference between perceived usefulness and continuous participation Connection,perceived entertainment has a significant positive effect on continuous participation,perceived risk has a significant negative effect on continuous participation,perceived ease of use has a significant positive effect on continuous participation,and self-efficacy has a significant effect on continuous participation Significant positive effect,student satisfaction has a positive effect on continuous participation.In addition,factors such as parent gender,student age,and length of student participation in training did not have significant differences in the variables studied in this article.Participant gender,parental education,and participation in training have an impact on some of the study variables.It is worth noting that the way in which trainees obtain training information for the first time has a significant impact on the variables studied in this article.That is,students who are recommended to participate in ice hockey training by relatives or friends or children and classmates can more easily obtain a good training experience and thus continue to participate in ice hockey training.Countermeasures:(1)Increase policy guarantees and expand channels for hockey arena construction.Ensure that the land use policy of the existing hockey stadium is not changed.Use various methods to increase the ice hockey rink,and effectively reduce the operating costs of the ice hockey club,such as artificial ice rinks and old factory buildings.(2)Improve the layout of the ice hockey industry chain and reduce consumer participation costs.Attract advanced ice hockey manufacturers to settle in Shanghai,forming an agglomeration effect,and providing the entire industry chain support for the development of ice hockey.(3)Strengthen guidance and management,and activate social forces to participate in the development of ice hockey.The Shanghai Sports Bureau and Shanghai Ice and Snow Sports Association should do a good job of management and guidance to ensure the healthy and orderly development of the ice hockey training market,such as the rational and efficient use of ice hockey elite base rewards.Motivating the enthusiasm of students 'parents,setting up a parent committee,and taking advantage of the advantages of some students' parents familiar with the operation system of foreign hockey clubs.(4)Take campus sports as the starting point and improve the competition system.Use the demonstration role of private schools to promote the popularity of ice hockey on campus.Create a normal,star-level ice hockey tournament system for all seasons and all ages,and provide opportunities for competition and further education for young people above junior high school.(5)Improve the management ability and business level of the club,and enrich the publicity means.With sports associations and clubs as a platform,trainers,managers,and ice rink technicians are regularly trained and evaluated to improve the overall quality of employees.Use the student's social platform for publicity and give play to the advantages of veteran students' publicity.