Research And Analysis On The Sports Consumption Of Residents In Beijing,Tianjin And Hebei Region Under The National Strategy

In 2014,on one side,the two leaders successively put forward the integration of the Beijing-Tianjin-Hebei region,one side is 46 file put the national fitness rise for the national strategic position,has two or three years in a twinkling of an eye.Now there have been many research related sports consumption,but relatively few studies of Beijing-Tianjin-Hebei region.Beijing and Hebei research more researchbut,Tianjin relatively few.This article through the literature material law,questionnaire investigation,expert interview and mathematical statistics research methods,analysis of the present situation of the residents' sports consumption and fitness to find restriction factors,and further puts forward reasonable Suggestions to better promote coordinated development of three fitness,consumption.Through the data statistics and analysis of main conclusions below:1.Consumption level:The Beijing-Tianjin-Hebei region residents sports consumption level are mainly concentrated in 1000 yuan the following,and the female consumption level is higher than male;Residents' consumption level position in Beijing-Tianjin-Hebei region to Beijing first,Tianjin Second,Hebei third;Residents' consumption level was positively correlated with record of formal schooling and income;Beijing-Tianjin-Hebei region residents' sports consumption level in the spindle in the age distribution,the young and the old people in sports consumption level is low,the middle ages people is the main sports consumption;Marital status was not significant influence on sports consumption.2.Consumption structure:The Beijing-Tianjin-Hebei region residents' sports consumption structure are ranked Shi Wu Xing consumption first,Participated consumption in the second,Ornamental type in the third consumption.Shi Wu Xing consumption content mainly buying sportswear,participated consumption mainly running,badminton and table tennis,Ornamental type consumption mainly to watch the game.3.Consumer behavior:The Beijing-Tianjin-Hebei region residents leisure time of every day for 3 to 5 hours than most;Leisure time is engaged in the activities in the order: watching TV,sports activities and shopping;The Beijing-Tianjin-Hebei region residents to participate in the activities of fitness places in the top three,respectively is a park or square venues,sports venues and school.Number of fitness mostly concentrated in twice a week;Each event time mostly between 31 to 60 minutes.The adverse factors influencing the Beijing-Tianjin-Hebei region residents exercise is in turn: venues and high charges for site or equipment;If there is a policy to encourage most people willing to carry on the sports fitness consumption to other places.4.Beijing,Tianjin and Hebei sports consumption collaborative development PEST analysis results: residents sports consumption policy environment is good,the economic environment is relaxed,social environment support,technical environment is becoming more and more complete.5.I suggest: the government policy guidance,actively cooperate with social organizations;to optimize the regional industrial layout,efforts to narrow the income gap;actively develop consumer products,strive to improve the quality of service;to speed up the construction of facilities in fitness venues,reduce the difference;Strengthen consumer advocacy,change consumer attitudes.