| In recent years,with the rapid development of sports tourism has a great impact on the society and the environment.Among them,ecological sports tourism certification is based on sustainable development,with the ecological sports tourism natural environment and cultural coordination as the object,under the premise of maintaining the true integrity of the natural environment and culture to achieve the green coordinated development of ecological sports tourism.Therefore,the purpose of this study is to construct the ecological sports tourism certification evaluation index system and establish the weight of the index system on the basis of empirical research,the selection of international certification of jinji lake golf course as the object of empirical study,compare the results of empirical evaluation to support this study constructing evaluation index system of ecological sports tourism certification practice scientific nature and effectiveness of the operation.This study adopts the methods of literature,expert interview,Delphi,analytic hierarchy process,mathematical statistics and field investigation.Based on the review of relevant literature,the author USES the method of theory and the method of expert interview to preliminarily formulate the evaluation index system of ecological sports tourism certification.In sport,sports tourism areas,and invited leading experts in the field of environmental engineering,a total of 15 people of expert investigation,this study USES the Delphi method,all the experts and scholars of the opinions and Suggestions,through expert score repeatedly,establish the index system of all conform to the principle of filter,finally completed the construction of evaluation index system of ecological sports tourism certification.Secondly,the analytic hierarchy process(ahp)is used to calculate the weight of the established evaluation index system of ecological sports tourism certification,and the evaluation model of ecological sports tourism certification is established.Finally,the internationally certified jinji lake golf course is selected for empirical study.By comparing the empirical evaluation results of this paper with GEO certification results,the scientific operation of the ecological sports tourism certification evaluation index established in this study is verified.At the same time,it shows that the index system established in this study is the certification of various projects in the field of eco-sports tourism industry,and can promote the sustainable and healthy development of eco-sports tourism industry.research results :(1)the eco-sports tourism certification evaluation index system constructed in this study consists of 4 first-level indicators,12 second-level indicators and 60 third-level indicators.The evaluation index system evaluates the eco-sports tourism certification from four directions: environment,economy,society and sports tourism experience.(2)according to the analytic hierarchy process,the weights of the first-level indicators are ranked from high to low as environment,society,sports tourism experience and economy,and the weights of the indicators are 0.4808,0.1796,0.1698 and 0.1697,respectively.Secondary indicators in the indicators of membership for: resources,environmental protection,environmental management,economic,sports tourism construction,social benefits,social management,social security,environment,experience,content experience,service experience,experience,weight coefficient is higher for: sports tourism zone construction(0.6292),social security(0.4182)(0.4757),environmental protection and economic benefits(0.3708),the environment experience(0.3288).(3)establish the ecological sports tourism certification evaluation model,determine the evaluation criteria of the indicator system,and divide the eco-sports tourism certification into four stages: preparation,preliminary,intermediate and advanced certification stages,which lays a foundation for the practical operation of the indicator system.(4)in suzhou jinji lake golf for empirical research,through expert on-site scoring,according to multi-objective linear weighting function calculation of jinji lake golf sports tourism comprehensive score,can get jinji lake golf tourism certification at the intermediate stage,at the same time jinji lake golf sports tourism has been the international organization environment engineering GEO certification,although both certification dimension is different,but the certification result is the same,that jinji lake golf tourism in economic development,environmental protection,social aspects of sustainable,as well as evidence of this study was to establish the evaluation index system of ecological sports tourism certification practice of the scientific nature and effectiveness.research suggestion:(1)according to the ranking of the first-level indicators of ecological sports tourism student certification,the sports tourism industry pays more attention to environmental protection in the development process,and should carry out environmental assessment on a regular basis,strengthen the awareness of tourists and workers of environmental protection,and publicize the assessment results at the entrance of tourism areas;At the same time,the code of conduct of sports tourists is formulated,and the environmental protection behavior of sports tourists is rewarded.At the same time,we should pay attention to the social system,especially the social safety and social benefit when developing the eco-sports tourism.(2)improve tourist experience of sports tourism,tourists in the journey of sports tourism demand not only physical and mental pleasure,simultaneously the ecological knowledge of learning,the experience of sports tourism and environmental protection experience of teaching and sharing,with the method of periodic to deepen the recognition of the tourists on the ecological environmental protection,with the method of teaching and sharing build environment behavior,in the visit to the environment,the experience of content,services and facilities,meet the needs of the sports tourism.(3)in practice,the eco-sports tourism certification index system established in this study should be converted into operational indicators according to the index evaluation standards and the characteristics of the evaluated items,and then evaluated by a third party or experts to indicate whether it has passed the certification according to the evaluation results. |
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