| In recent years,with the acceleration of China's reform and opening up process,the overall economic model has gradually transited to the market economy mode.The original economic model and employment mode have changed greatly.Especially after the state has issued a lot of policies to encourage entrepreneurship and support the development of small and micro enterprises,a large number of enterprises have emerged,which makes the demand for labor force further increased,In particular,high-level and high-quality workers have become the human resources pursued by many enterprises.In this context,the labor dispatch industry,which has mastered human resources and abundant labor demand resources,has developed rapidly.As a big labor export province,Guizhou Province has a large number of labor force.With the development of the West and the support of the corresponding national policies,local enterprises are increasing.The support of policies for small and micro enterprises and independent entrepreneurship is increasing,which makes many migrant workers choose to work in the province,and a large number of labor dispatch companies have emerged in the province.However,due to the late start and low starting point,many labor dispatch companies are transformed from the original contractor,the overall level is not high,there are price war,dishonesty and other vicious competition,the competition is very fierce.Changshun labor dispatch Co.,Ltd.is a labor service company in Changshun County,Qiannan Prefecture,Guizhou Province.It is committed to providing labor services for the construction industry,providing corresponding business services and undertaking some projects.The company was founded in 2018,is still in the early stage of entrepreneurship,its own management is not perfect,the future direction of the company is not clear,the development plan is not clear,the development is slow,many problems are exposed,it can also be seen that the company lacks effective development strategy.If you want to smoothly pass the initial survival period of an enterprise,you must rely on strategic planning for development.This paper studies the development strategy of Changshun labor dispatch Co.,Ltd.through the research of strategy related theory and the application of strategic analysis tools.Firstly,this paper analyzes the macro environment of Changshun labor dispatch Co.,Ltd.by pest theory,including the influence factors of politics,economy,society and technology,so as to obtain the current development situation,existing problems and possible opportunities of the labor industry;secondly,it analyzes the industry environment of Changshun labor dispatch Co.,Ltd.by using Porter's five forces model Thirdly,SWOT analysis is used to scientifically and objectively analyze the company's own strengths,weaknesses,opportunities and threats.Four strategic combinations of so strategy,wo strategy,St strategy and WT strategy are obtained,and the appropriate so growth strategy is selected.Through the above analysis,combined with the company's corporate vision,the company's overall positioning is finally determined.The feasibility analysis is carried out from the three development strategies of integration,diversification and intensive.Finally,the more suitable intensive development strategic planning is defined.At the same time,specific implementation and guarantee measures are formulated scientifically and reasonably,hoping to improve the company's future development and growth For a certain practical guidance role,to other companies in the same industry to develop strategic planning to provide the corresponding reference. |
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