| Nowadays,national fitness has become a national strategy.Community sports have gradually become an important position to achieve various sports strategic goals.As one of the organizational forms of community sports,community sports fitness club plays a key role in the development of community sports.Studying the member satisfaction of community sports fitness clubs,exploring the main factors affecting member satisfaction,improving the construction of the club,can help mobilize the enthusiasm of residents and members to participate in physical exercise and promote the formation of the national fitness trend.This study used literature method,questionnaire survey method,Interview method,mathematical statistics method,and logical analysis method to investigate and analyze the member satisfaction of the community sports fitness club in Yangpu District,Shanghai.And concluded as follow: 1.The construction of community sports fitness clubs in Yangpu District,Shanghai is relatively good in terms of management staff,fitness environment facilities,and service business,and is relatively poor in social sports instructors and daily management;2.The community sports fitness club service in Yangpu District,Shanghai lacks the needs of members with different backgrounds;3.The five dimensions of fitness environment facilities,service business,daily management,social sports instructors,and management staff are positively correlated with overall job satisfaction;4.The factors affecting the overall satisfaction of members are management staff,social sports instructor,fitness environment facilities,daily management,and service business.And put forward suggestions to increase the expansion and improvement of sports venues and supporting facilities,strengthen investment in social sports instructors and create professional posts,Broaden the club's service business,build a systematic information service platform,establish a scientific and humanized management system. |
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