Research On Member Satisfaction Evaluation Of DDD Combat Fitness Club

In recent years,the national policy promotes the development of sports industry and sports consumption,and the fitness industry keeps up with the pace of development and follows the policy guidance,and more and more commercial fitness clubs are emerging all over the country.Membership system is widely used as a marketing method in commercial fitness clubs,so how to improve the market competitiveness of their own fitness clubs in this competitive environment,and make them occupy a place in the fitness market,in which members play a vital role.As a small fitness club located in a mid-range community,based on boxing and featuring full-time accompanying training of coaches,DDD Comprehensive Fighting Fitness Club(DDD Club for short)must pay attention to and enhance the satisfaction of its members if it wants to retain the "old" members and attract the "new" members.In this paper,DDD club is taken as the research object,according to the related theory of customer satisfaction,and by using the research methods of literature research,questionnaire survey and qualitative and quantitative analysis,the satisfaction of club members is investigated and evaluated.The main research contents and conclusions are as follows:Firstly,starting from the reality of DDD club,based on the theory of customer satisfaction,this paper analyzes the influencing factors of club members' satisfaction,determines the evaluation indexes of members' satisfaction,and calculates and distributes the weights of each index by AHP,thus establishing the evaluation index system of members' satisfaction.Secondly,the questionnaire of club members' satisfaction is designed,and based on the reliability and validity test,the fuzzy comprehensive evaluation method is used to evaluate members' satisfaction.The evaluation results show that the overall satisfaction evaluation score is 79.03,and the evaluation grade is average;Finally,aiming at the influencing factors that restrict the satisfaction of members,the strategies of improving the satisfaction of members including links and equipment,fitness products,fitness services,fitness coaches and fitness prices are formulated.This study has guiding significance for DDD Integrated Fighting Fitness Club to enhance its member satisfaction and market competitiveness,and has reference value for other small fitness clubs to evaluate their member satisfaction.