Research On The Interactive Mechanism Of The Micro-Public Welfare Game "The Guardian Of Panda"

"Public Welfare" is an important part of social life,the development of a harmonious society is inseparable from the healthy operation of public welfare.With the advent of the Internet era,micro public welfare plays a more significant role in replacing traditional public welfare.In recent years,the forms of micro public welfare activities have been constantly innovated,and a series of new public welfare products have emerged,such as micro public welfare games,which closely link games,social activities and public welfare,and have been widely concerned by the academic circle and the industry.This article takes the micro public welfare game "The Guardian Of Panda" on the Sina Weibo platform as the research object,and uses research methods such as literature analysis,participatory observation,and in-depth interviews to start from the perspective of interactive communication,combining the theory of interactive ritual chain.The theory of agenda setting and Maslow's hierarchy of needs analysis of its interaction mechanism,explore the interaction characteristics,the causes of formation,the interaction process and the interaction effect,analyze the problems existing in its interactive communication and propose feasible improvement strategies.It provides valuable suggestions for the sustainable and healthy development of micro-public welfare games and even micro-public welfare undertakings.The study found that the micro-public welfare game "The Guardian Of Panda" has the interactive characteristics of diversified interactive subjects,interactive content entertainment,and lightweight interaction methods,which is very different from traditional public welfare communication;the decline of traditional public welfare credibility and influence,and animal ecology social issues such as the sharp protection issues,in the context of new media giving the public the right to participate in public welfare and the rise of the "micro-public welfare +games + social" model,together with the growing awareness of public animal protection,the pursuit of entertainment and social relations,V's follow-up and individual factors such as the realization of individual value and the need for image building have jointly promoted the formation of micro-public game interactions;In addition,this article divides the "TheGuardian Of Panda" interaction process into three levels: agenda setting,interactive ritual construction,and interactive ritual chain circulation.It is found that its interactive communication forms a complete interactive ritual,and emotional stimulation makes the interactive ritual chain circulate continuously;Then combined with relevant operational data and interview results,it was analyzed that the “The Guardian Of Panda” had a positive interaction effect in terms of cognition,attitude,and behavior.However,in its interactive communication,there were still irrational game designs,serious homogeneity,and entities.Issues such as opaque implementation of public welfare;then combined with related theories and proposed optimization strategies for the problems found,that is,to strengthen product promotion,establish a reasonable incentive mechanism,add creative elements,expand the public welfare field,increase interaction diversity and use scientific and technological means for information disclosure;Finally,the suggestions and suggestions for the development of micro-philanthropy are put forward,including the use of all-media resources to strengthen the agenda setting,the normalization of communication,the creation of public welfare forms,and the establishment of sound supervision,hoping to provide a reference for the healthy development of micro-philanthropy.