Research On Network Mobilization Mechanism Of Environmental Micro Public Welfare Project

In recent years,attention has been paid to environmental issues such as low-carbon travel,green consumption,and waste classification.The public's awareness of environmental protection has also gradually increased.To mobilize more public to participate in environmental protection activities,the development of environmental public welfare undertakings is becoming more and more important.With the rapid development of the Internet,the traditional development model of environmental public welfare has not been able to mobilize people's enthusiasm.Therefore,environmental micro-public welfare has emerged at the historic moment,bringing new opportunities for the development of environmental public welfare.The environmental micro-philanthropy project is not just simply relying on the Internet platform for public welfare,but it integrates more human resources,technology,ideas and other resources,provides a way for everyone to participate in environmental protection,and passes on everyone to participate in environmental protection Concept.The future development of China's environmental protection cause should not only stay at the level of "high awareness and low practice".It must give full play to the advantages of network mobilization,create an atmosphere of public welfare culture,and stimulate the public's sense of responsibility for environmental protection.Staying above the slogan,letting the public participate in environmental protection practices has become the norm in life.This article selects "Ant Forest" as a typical case for analysis,because "Ant Forest" as an environmental micro-public welfare project is more representative of network mobilization in terms of network mobilization,significant public mobilization,higher public participation,and greater influence.It mainly studies five aspects: First,this article sorts out the basis of the network mobilization of environmental micro-public welfare projects and the advantages of the network mobilization method.In the Internet environment,the network mobilization of environmental protection micro-public welfare is inseparable from the support of policies,the development of network technology and the enhancement of civic awareness.The continuous development of these basic forces provides the possibility of network mobilization of environmental protection actions.Based on the Internet era,themobilization methods and efficiency of environmental micro-public welfare have undergone earth-shaking changes.Relying on the circulation and dissemination of resources and information in the online society,the concept of ecological environmental protection has become more fluid in publicity and practice.Secondly,it analyzes the development status of "Ant Forest" and the role of "Ant Forest" environmental micro-public welfare network mobilization.The leverage of ant forest network mobilization is highly coordinated online and offline to efficiently mobilize environmental protection.It has sustained development and maintains the enthusiasm and enthusiasm of the public to participate in environmental public welfare undertakings.The third is based on the specific environmental protection activities in "Ant Forest" as an example,and analyzes the network mobilization mechanism of "Ant Forest",analyzing from the aspects of mobilizing subject,mobilizing object,mobilizing strategy,mobilizing environment,and mobilizing.Fourth,analyze the social achievements of "Ant Forest";the fifth part,analyze the impact of the social achievements of "Ant Forest" on the network mobilization mechanism.