A Research On The Mechanism Of College Students,Perceived Entrepreneurial Support On Entrepreneurial Willingness

Under the background of the new era,the national economy is in the transition period from low-end to high-end manufacturing industry,from high-speed development to high-quality development,with the gradual disappearance of demographic dividend,in order to achieve stable and high-quality economic growth,we must find a new breakthrough in the economy.At the same time,due to the continuous enrollment expansion of colleges and universities,college students are facing Employment problems increasing year by year,all of which force us to take effective measures,and encouraging college students to start their own businesses can not only create jobs and promote employment,but also promote the transformation of China's economic development mode,adjust the industrial structure,get rid of the crisis of weak economic growth and realize innovation driven development.Therefore,it is very important to stimulate the entrepreneurial enthusiasm of college students and encourage them to do so.For this reason,this paper takes college students as the research object,take the visual angle of sensory receiver,so as to discuss the influence of perceived entrepreneurial support on College Students' entrepreneurial intention.At present,there are many researches on College Students' entrepreneurship.Many research results have provided some guidance for the adjustment of national entrepreneurship policy and how the society supports entrepreneurship.In recent years,the entrepreneurial willingness of college students has also improved.However,through relevant statistical data,we find that the improvement of College Students' entrepreneurial willingness,even if it can bring about the improvement of entrepreneurship rate,cannot change entrepreneurship The success rate is still very low.In order to explore the reasons why the promotion of entrepreneurial willingness can't improve the success rate of entrepreneurship,this paper introduces entrepreneurial learning as an intermediary variable.Discusses whether the role of entrepreneurial learning in college students' perception of entrepreneurial support and entrepreneurial willingness is the determinant of their high failure rate.This paper consists of six parts.Firstly,it introduces the background of this topic and the problems to be solved.Secondly,it analyzes the title of the article by literature review to sort out and comment on the domestic and foreign literature,and according to the cognitive learning theory and cognitive theory On the establishment of the research model,put forward the hypothesis;then select the appropriate scale to measure the variables selected in this study,introduce the source of the scale and the basis for theselection of the control variables,design and issue the questionnaire;then sort out the collected questionnaire data,screen out the unqualified questions,The effective questionnaire data is imported into the data analysis software,and various data analysis methods are used to process the data;finally,the corresponding data analysis results are obtained,and the causes of the results are discussed,the possible problems are analyzed,and the targeted countermeasures and suggestions are given.The results show that there is a positive correlation between perceived entrepreneurial support and three dimensions of entrepreneurial learning,as well as entrepreneurial willingness.At the same time,it also proves that entrepreneurial learning plays an intermediary role between perceived entrepreneurial support and entrepreneurial willingness,but only the dimension of entrepreneurial awareness learning has a partial intermediary role between the two,The other two dimensions have not been confirmed.This result shows that perceived entrepreneurial support can improve the entrepreneurial willingness of college students by promoting their entrepreneurial awareness learning,but it can not improve their entrepreneurial willingness by promoting their entrepreneurial knowledge and entrepreneurial skills learning.To some extent,this result explains that the entrepreneurial willingness of college students is improved while the entrepreneurial success rate is still low.In order to solve the above problems,this paper tentatively gives the following advices: first,improve the entrepreneurship education system,unblock the learning channels,and improve the quality of education;second,optimize the entrepreneurship practice education,strengthen the publicity of activities,and encourage students to participate;third,guide from the psychological level,let them think that entrepreneurship is feasible and eager to put it into practice.