Analysis And Countermeasure Of Business Management Mode Of Commercial Health Club In Xinyang City

The pursuit of physical health has gradually become a necessary need in people's modern life,adding vitality to the pent-up work and boring life,which also reflects the improvement of living standards and the demand for quality of life,which is an important foundation for China's social and economic development in the new era.With the increasing awareness of people's fitness and the desire to have a healthy body,physical exercise gradually entered people's lives,it is well known that physical exercise is an effective means to promote physical health.National fitness as a basis and guarantee to enhance people's physical and healthy life,people's health is an important connotation of building a well-off society in an all-round way,but also an important basis for everyone to achieve a happy life.Now the national fitness has risen to the national strategic policy,which requires the majority of people to vigorously carry out national sports activities,promote the national fitness and health of the people to further fit,2019 National Fitness Day theme "Healthy China,you and I peer" has been deeply rooted in the hearts of the people,encouraging people to participate in fitness activities,in this environment,the rapid rise of commercial fitness clubs in small and medium-sized cities,for the development of fitness has brought hope.To this end,this study investigates the current situation of business health club management in Xinyang City,the city,reveals its various management methods,analyzes its advantages and disadvantages,and puts forward a feasible plan suitable for the management of local commercial health club.It is hoped that the sustainable development of Xinyang Commercial Health Club can be provided with feasible management methods,and in order to promote the healthy development of Xinyang Commercial Health Club,improve the existing management situation,so as to further develop and establish and improve the operation and management mechanism of commercial health club adapted to the new form of social development.This paper takes the investors,managers and staff of Xinyang Commercial Health Club as the research object.The main methods of literature,field inspection,questionnaire survey,mathematical statistics and logic analysis are used to investigate and analyze the slightly larger commercial health clubs in the eight counties of Xinyang City,and put forward the optimization scheme of the corresponding management mode.The relevant research conclusions are as follows:(1)Xinyang Commercial Health Club to medium-sized-scale,club operating situation to single-store operation and the city chain operation-oriented,all are using membership system,the operating form is more single,lack of innovation,membership card to the annual card-based,life card as the main means of profit.(2)Xinyang commercial health club sector structure is more clear,managers and staff are male-dominated,its age is distributed between 26 and 30 years old,are just graduated engaged in related occupations of young people,lack of relevant professional practice and management experience.(3)Xinyang Commercial Health Club unqualified staff accounted for 36%,not a minority,of which 10% are preparing to obtain the relevant qualifications,16.7% of the management also do not have the relevant qualifications,need investors to urge managers and staff to complete the relevant qualifications of training.(4)Xinyang commercial health club between the blind competition,market price confusion,the club publicity and promotion methods are relatively traditional,there is no fixed market supervision department to organize it.5.Xinyang City Commercial Health Club management model for the partner model and hybrid model,and amoeba model and Handu model is zero,some investors do not know the two models.In view of the existing problems,learn from the mature experience at home and abroad,finally put forward countermeasures:(1)improve the system of sports policies and regulations,improve the supervision of the fitness market,(2)increase publicity and guidance of the health industry,improve people's awareness of fitness,(3)improve the skills training system for employees and improve the level of staff services,(4)strengthen professional cooperation between schools and enterprises to optimize the mode of operation and management.