Innovation And Diffusion Of M-learning Products

At the end of the last century,the information technology revolution led our mankind into the Internet age.The enrichment of digital software and the popularization of hardware devices such as mobile phones have jointly promoted the "Internet Plus" with connection and integration.As of 2019,the number of mobile Internet users in China has exceeded 800 million.The mobile Internet is changing personal behavior and market business models at an alarming rate.People's learning behavior is also in conflict and change in technological changes.As a product of the combination of digital learning and mobile application technology,M-learning(mobile learning)not only challenges the traditional teaching model,but also brings learners a richer learning experience that is not limited by time and space,and allows teaching and learning behaviors on the mobile Internet has a lower threshold of use and a wider audience.The learning and sharing of knowledge and information in enterprise organizations have also undergone a transition from traditional methods to mobile learning.Under the dual incentives of national policies and market demand,some IT service companies have begun to seek to help themselves and other companies improve the level of digital information and improve an online mobile learning program for talent training mechanisms,try to reduce the marginal cost by providing Saa S products,and seek more benefits.SMEs(small and medium-sized enterprises),which account for more than 90% of the total number of enterprises in China,are the main innovators and adopters of mobile learning products.However,although the products are becoming more and more diverse,there is a problem that SMEs do not understand the value of mobile learning products and are unwilling to adopt innovation.Based on the classic innovation diffusion theory,this paper takes 10 SMEs from the Internet,IT services,supply chain,retail,public welfare and other industries as research objects.After observing and interviewing the innovation and diffusion behavior of M-learning products in SMEs,it is pointed out that Innovation diffusion theory can still explain part of the diffusion phenomenon and process path in the mobile Internet environment,but it also has the limitation of ignoring two-way feedback and network diffusion.At the same time,this article concludes that the innovative value of mobilelearning products in SMEs lies in popularizing the mobility of the general public,flexibility to meet individuality,and multi-directional communication interactivity,which provides a way for SMEs to reduce costs,increase efficiency,and benign development;the diffusion of mobile learning products in SMEs is a centralized and non-centralized diffusion system that breaks the linear diffusion of the pyramid and is subject to product innovation,comparative advantages,"re-innovation",Compatibility,communication channels,and influence of opinion leaders present an internal and external interactive flat network diffusion path.After the research,this paper hopes to reveal the innovation and diffusion path of M-learning products for SMEs intending to become innovators or adopters of M-learning products,and provide a reference for the construction of mobile network informatization for SMEs.