Research On The Optimization Of B Company's Career Development Training Product

The number of college students in China has continuous growth 17 years,and the problem on graduate employment which has become more important especially in recent years.While graduate students facing more pressure of job competition,their expectation value of own future is more higher.Therefore,how to enhance the career competitiveness,and make the better choice to benefit the career development,is a big problem that college students have to pay attention to.Based on this background,lead to career development training service industry arises.Due to the relatively early stage of career development training industry`s life,the consumption habit of target users was being cultured,moreover the market demand degree was exploited less than 40% at present.Therefore,the direction of the industry's mission,that optimizing the training design,operation and maximizing the activation of market potential still moving on.B company's career development training products are relatively representative,because of early start,new ideas and good reputation.Experienced business summit in2013,but facing the training demand increase rapidly,B company have no time and ability to reduce the problem of product standardization,production capacity and marketing,then rapid turnover reduction,addition more and more different positioning training products preempted market over the past few years,B company`s business development is facing severe challenges.Hence in this paper,was based on the ADDIE model,the Tail theory,the Business Model Canvas and the Consumer Journey Map,in order to solve the problem of B company`s career development training product.Analyzes the reason of career development training product that in design,positioning,operation and marketing defect,makes optimization plans at the same time.It is hoped this study make some contribution and value,on the one hand,to help B company improve efficiency and income,on the other hand,to provide a broader perspective and diversifiedinspirations for the future development of whole industry.