Product Optimization Research Of Higher Vocational Colleges Based On The Theory Of Product Overall Concept

Recent years, with the development of Chinese economy and the adjustment of national industrial policy, the higher occupation education has achieved great development. Since the eighty or ninety’s of last century, just a little bit stronger development in the higher vocational colleges, By 2014,higher vocational college has reached more than one thousand, more than the undergraduate colleges and universities. With the development of society and the reduction of school-age population, The competition of higher education market increasingly fierce, Higher vocational colleges only clear orientation, distinctive characteristics, can be in an invincible position in the fierce competition in the market. How to make the higher vocational colleges with distinctive characteristics, how to strength strong influence on society, how to let the students praise, These problems are becoming more and more prominen,this paper focuses on the research of product optimization in Higher Vocational Colleges, The overall product concept theory, Starting from the concept of the overall product, hoping to provide a useful reference for the optimization of higher vocational colleges.This paper is divided into six parts,using literature review, comparative study and case analysis, etc: The first part is the introduction, describes the background and research significance. Current domestic and international theoretical research. In this paper, the research contents and methods and innovations; The second part is the theoretical basis of product optimization in Higher Vocational colleges, This product contains three levels of theory background, product three level theory, optimization theory and the connotation of Higher Vocational Colleges and the hierarchical optimization of products; The third part is the analysis of the current situation of Higher Vocational College’s products, This paper introduces the characteristics and problems of the core interest layer, the characteristics of the product layer and the characteristics and problems of the additional product layer; The fourth part is the starting point of product optimization in Higher Vocational Colleges, mainly for the third part of the product layer problem put forward the optimization measures; The fifth part is to visit Career Academy CJ optimization strategy from product perspective,the higher vocational colleges to implement a specific case of product optimization; The sixth part is the summary, including brief review of the research process, and pointing out the lack of research and further research.This paper believes that there is a lot of space for product optimization in higher vocational colleges, Higher vocational colleges will play an irreplaceable role in economic construction, as a higher vocational college, Basic condition of CJ Career Academy is notstrong, But through the product optimization, comprehensive strength can be significantly improved, and achieves advantage in the competition.