Research On Investment And Financial Management Behavior Of Vocational College Students In Huanggang City

With the continuous and rapid development of China's economy,the concept of investment and financial management is gradually accepted by the public,and the concept of investment and financial management is gradually rooted in the hearts of the people.College students will increasingly become the most extensive and powerful consumer group in the future society.Their consumption concept and financial management consciousness will become a new social mainstream trend to a certain extent,which will have a profound impact on China's future economic development.However,At the same time of the rapid development of higher education in China,the investment and financial management knowledge of college students is relatively scarce,especially in higher vocational colleges,which can not fully meet the needs of economic and social development.The investment and financial products designed for college students are very few in the investment and financial management market,which also causes certain obstacles to the willingness,demand and behavior of college students to engage in investment and financial management.In this paper,Huanggang City Local two vocational college students as the research object,using online questionnaire star and on-the-spot survey methods,301 samples were obtained.On the basis of extensive reference to domestic and foreign literature,this paper analyzes the current situation and existing problems of College Students' group investment and financial management behavior.Based on the current situation research,it makes an in-depth investigation on the consumption situation,expenditure structure,source of funds,surplus use distribution,understanding of financial knowledge,demand and use of financial products Based on the theory of investment and financial management behavior,the logistic model is constructed.The empirical study finds that gender,household registration type,financial course learning,account use,family education and other factors have a significant impact on the investment and financial management behavior of vocational college students.Therefore,this paper puts forward relevant suggestions and Countermeasures for the optimization of investment and financial management behavior of vocational college students.