A Research On Brand Strategy Of Ningbo Hixpo Conference&Exhibition Co.Ltd

The brand is the target consumers and the public for a specific thing,psychological,physiological,positive feelings and evaluation of crystals.We say in marketing,brand,refers to a narrow commercial brand,that is a public figure for a particular business,including products,trademarks,entrepreneurs,corporate four types of commercial character,feelings and evaluation of crystals.In recent years,some forward thinking companies have to use the weapon of the brand strategy to obtain a competitive advantage and gradually grow and develop.To ensure long-term development.In today's technology is highly developed,the rapid spread of information,products,technology and management know-how easily rivals to imitate,it is difficult to become a core expertise,and brand to establish,not only valuable and can not imitate,because the brand is a consumer awareness,is a psychological feeling,this knowledge and feeling can not easily imitate.In the context of in-depth development of the market economy,competition among enterprises has been the quality of the past,price competition into a competition of quality,variety,reputation,corporate image and level of service quality,brand and corporate brand strategy has a positive and practical significance.The exhibition industry is the general term of the conference industry and exhibition industry,is an important means to promote product market development,development,exchange,foreign trade,tourism,etc.,the development of exhibition industry,the development of socio-economic and cultural exchanges have a huge role.Ningbo as a national plan to municipalities,sub-provincial city in Zhejiang Province,foreign trade port city,famous brand the city,in recent years,the sudden emergence of convention and exhibition industry;in the "Eleventh Five" and"12th Five-Year Planning of Ningbo City,regarded development of exhibition industry as an important content.In this backdrop,Bo Exhibition Co.,Ltd.was established in 2003,from the development of a small exhibition companies have NINGBO Sinoexpo Convention and Exhibition Co.,Ltd.,Ningbo,China Bo advertising etiquette,Ningbo Hua Tuo Decoration Engineering Co.,Ltd.,Ningbo,China Bo Network Technology Co.,Ltd.Exhibition Enterprise Group,Ningbo's exhibition industry leader.In the course of its development,brand strategy has played an important role.Bo Exhibition Co.,Ltd.of China to vigorously promote the brand strategy,the company's exhibition project visibility and economies of scale,the company made the all-round development;,but also to promote the development of exhibition industry in Ningbo,improve the competitiveness of the city's Convention and Exhibition,the exhibition industry to become the city's new economic growth point.Bo Exhibition Company is one of the typical successful development of the domestic exhibition companies.Ningbo,China Bo Exhibition Co.,Ltd.,brand strategy,highly representative and convincing.Chinese companies today are aware of to make the brand long-term development has a crucial importance for the enterprise,who hit a widely recognized brand in the market,will have dominated the market of capital,it can continue to develop.1990s,the State formally from a planned economy to a market economy,has been to promote,encourage enterprises to create brands,has already made significant progress.However,the brand at home and abroad mainly in manufacturing,corporate brand and brand strategy set meetings industry and exhibition industry as a convention and exhibition industry is involved in very few.Exhibition Co.,Ltd.in Ningbo,China Bo brand strategy is of great significance.The focus of this study is to resolve a course of development of new convention and exhibition company and its brand development strategy,from theory to explore the similarities and differences of the services brand and manufacturing brands,to measure the results of the Bo Exhibition Services brand innovation theory and insufficient to further promote the company brand innovation,and help make a greater contribution to the Ningbo exhibition industry.The study will help small and medium-sized exhibition business in their early years,how to learn to survive and develop,are of great significance for enhancing the Bo Exhibition brands,improve the domestic and international impact of the MICE industry in Ningbo.