| The year of 2014,government release the new policy of <strength the management of local governmental debt>and <new budget law>,the purpose of carrying out a standard fund-raising management for local government,separate the function of fund-raising platform of province,this definitely requirement from top management level,it is quite challenge to urban construction investment corporation(UCIC)which have been get a huge pressure on debt.it is apparently that increasing the cost of fund-raising and impact the scale of fund-raising.Currently,all of the element will be carry on by UCIC Company,it increase the pressure of debt.Also,there are some issues on the corporate governance for UCIC Company,such as: weakness on the competition of marketing,excessive rely on the land resource etc.Based on the current situation of industry of UCIC,how to adapt the new situation of economy development of China,how to conduct the deep revolution of society,especially on the supply-side reform,it is a urgent case for all of UCIC company in ChinaBased on a studying of the international and national literature,and review the relevant national policy and UCIC industry data,we make an analysis on current situation of corporation development environment,opportunities and threats of industry,capacity and resource of enterprise,weakness and advantage of corporation,deep discussion with company's management team on the essential topic of development,utilized some approach,such as: literature study,investigation,benchmark,to make a design of strategic management.Currently,we make a propose for XY UCIC,stand up a position of investment of infrastructure and city operational service,to building up as the invest platform of urban operation and the management platform of national asset,accomplish the change from fund-raising-oriented to marketing-oriented,from project management-oriented to resource occupied-oriented,Rely on Capital invest and operation driven of urban,develop a unique profit model for XY UCIC... |
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