| On November 24,2017,the National development and reform commission issued the "The 13 th five-year plan".The "plan" clearly describes the railway network planning,the scale of railway network will be 150000 km of railway network in 2020,including 30000 km of high speed railway ".As domestic cities that gain approval of urban rail construction and urban rail projects continue increase,new urban rail traffic mileage is expected to reach 4000 kilometers,during“The 13 th five-year plan",the compound annual growth rate is expected to be more than 13%,the national urban rail transit investment in fixed assets is expected to more than 450 billion yuan,an increase of about 90%,than the "twelfth five-year".Since 2017,the global economy has embarked on a new cycle of recovery and growth,and emerging and developing countries are leading the world economic recovery.As an important direction of infrastructure investment,rail transit equipment industry is of vital importance to both developed and developing countries.In developing countries,rail transit equipment has a trans-formative effect on people's lives and business development.The railway investment will reach $188 billion in 2040,and the total amount will be 3214 billion USD from 2018 to 2040.The "going out" of rail transit equipment industry is the strategic need of China's economic breakthrough.The rail transit equipment industry develops rapidly and becomes more and more specialized.World famous companies such as Siemens,Alstom,rushed to the development of new technology,companies adopt the method of syndication,invested heavily,is characterized by large,automatic,precision,high speed of the advanced technology and equipment,improve new product quality and labor productivity,economic benefit is remarkable.Thedevelopment of rail transit industry is related to the national political and economic development and has high policy sensitivity.Therefore,national policies are an important factor affecting the development of global rail transit industry.Governments further define the purpose and objectives of the development of the local rail transit industry through policies.During the development of the rail transit industry,the policy provides public service platform,industrial development and competition policy.The construction of rail transit should be supported by stages,and the operation of rail transit needs to be regulated by the policy industry.The overall financing process of rail transit management needs to be promoted by policy.Along with economic development,public expectations of railway traffic safety,comfort and reliability.As a result of the change of consumer demand noise reduction etc.,rail transit equipment industry must constantly upgrade technology,innovative products,in order to improve product stability.Overhaul and Maintenance Business Division in CRC is at the early stage of set up,and maintenance operations market at home and abroad market boom at present stage.However,existing the maintenance operations system resources in early stage were too scattered,and stuffless,complex factors that affect the production and operation,enterprise management is very difficult.Therefore,to solve the problem of governance structure limited,operating inefficiencies,talent shortage,basic management work more extensive in Overhaul and Maintenance Business Division in CRC.It must be based on new competition starting point brought by CHIANA RAILWAY reformation and combination of CNR and CSR.Grasp the new opportunities steady growth in global,promote strategic planning ability,adapt to the new normal of global competition and internationalization,to create a new situation of the continued healthy and stable development.Based on Overhaul and Maintenance Business Division in CRC of objective production and business operation of conditions,the use of PEST analysis method for macro environment and industry environment analysis,at the same time,using the Potterfive analysis of rail transit equipment industry competition status analysis,induces the opportunities and threats of the division.At the same time,it analyzes the resources and capability of the division,and summarizes the advantages and disadvantages of the business department itself.Based on the above analysis,SWOT analysis matrix is used to analyze the strategic objectives and safeguard measures suitable for the development of the business department. |
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