| Tourism is called the sunrise industry of the 21 st century.In order to promote the economic development of China's poor mountain villages,the state launched the targeted poverty alleviation program in 2015.Tourism poverty alleviation can bring positive effect to destination,also can produce negative effects,both positive and negative effect,will the level of performance in destination in particular,and tourist destination residents is the effect of the most direct feeling.Residents perception and attitude towards tourism poverty alleviation effect directly affect residents' attitude toward behavior of tourists and tourism development,will affect the development and construction of tourist destination and the local government and tourism developers' willingness and decision making.Perception and attitudes towards residents tourism poverty alleviation effect,therefore,the research is the basis of a tourism destination of tourism planning,is a tourism poverty alleviation in the vulnerable groups by means of social attention,but also realize the construction of tourism destination and tourism poverty alleviation and development win-win.This paper sorts out the relevant literatures about residents' perception of tourism poverty alleviation effect,sorts out the influencing factors of residents' perception and attitude of tourism poverty alleviation effect and puts forward the research hypothesis.To car six village,village of poor residents as well as through travel out of poverty in recent years as the research object,through questionnaire survey and field interviews,to understand their awareness and attitude towards local tourism poverty alleviation effect.SPSS22.0 software was employed to reinforce the questionnaire statistical analysis,first of all,from the aspect of space more car village residents perception and our attitude towards tourism poverty alleviation effect difference,difference characteristics and from a distance,stage of development of tourism,transportation lines,participation and participation ability and the degree of response of residential areas of scenic tourism poverty alleviation five aspects analyzes the differences of the reasons.Secondly,under different demographic characteristics,the differences in perception and attitude among different groups were compared by independent sample T test and single factor analysis.The relationship between residents' perception of influencing factors and residents' perception of tourism poverty alleviation effect and their attitude is analyzed.Through the correlation analysis of residents' perception and attitude towards the tourism poverty alleviation effect,the paper finds out the specific perception factors influencing residents' attitude towards tourism poverty alleviation.From the statistics analysis it is concluded that:(1)in general,the rural residents to have a positive attitude of the tourism poverty alleviation,perception and our attitude towards tourism poverty alleviation effect weakened with the increase of the distance,car village residents perception of tourism poverty alleviation effect obvious spatial differences and attitudes.(2)in addition to the gender characteristics,residents of different personal attributes have significant differences in perception and overall attitude towards the poverty alleviation effect of rural tourism.(3)there are significant differences in perception and attitude among various groups in the village and town in different factors affecting perception and attitude.(4)the car village residents to poverty alleviation positive perception of tourism,poverty alleviation and social culture positive perception of tourism,tourist environment positive effects for poverty alleviation residents perception and attitude to the development of the tourism poverty alleviation is strong positive correlation.There is no correlation between the residents' perception of the tourism poverty alleviation social culture and the negative effect of the environment and the overall attitude of the residents to the poverty alleviation and development of tourism.Finally to enhance residents' perception and our attitude towards tourism poverty alleviation effect,recommendations to achieve sustainable development of tourism destination,namely,improve residents' perception policies,optimize the tourism poverty alleviation mechanism,changing the concept of tourism poverty alleviation,and rational allocation of the various elements of the tourism and residents in order to realize the poor areas harmony and win-win. |