Research On Local Product Network Packaging Design Of "Tianfang Tea"

The rapid development of e-commerce has enriched people's shopping patterns.People can buy local products without leaving their homes.Online sales of local products have become one of the most important sales methods for companies.Changes in corporate sales patterns,changes in the consumer shopping environment,changes in the circulation of goods and so on,have brought new demands and challenges to the design strategy of local product network packaging.This topic takes the "Tianfang Tea" local product network packaging design as the research object.Through analyzing the differences between retail packaging and network packaging of local products,Tianfang Tea Limited by Share Ltd is visited to know its brand culture,network packaging of local products,local environment and so on,to sort out a new design method of local product network packaging.According to the survey,young people are the main force of online shopping.Therefore,the design takes young people's aesthetic taste as the standard,starting from the trend,combining local cultural characteristics,focusing on the consumer psychology,adding humanistic care and green sustainable concepts.The design aims at optimizing the sense of user experience,increasing the interaction between the consumers and the brand,raising the awareness of the brand,promoting the reuse value of packaging,increasing the humanistic sentiment and after-sales care in packaging.The design hopes to optimize the design of local product network packaging,and respond to the decision deployment of rural revitalization,so as to boost economy and culture's common development.