Analysis And Research On The Market Operation Of Unattended Convenience Store

With the development of the market,there are many problems in the entity retail enterprises,such as extensive development mode,insufficient effective supply and low operation efficiency.Traditional large supermarkets face the challenges,that are rectification of business models,and small community convenience stores and medium-sized chain convenience stores have also been challenged accordingly."Unattended convenience store" as a new type of convenience store market operation way into the retail market,leading the development of the convenience store business,but there are many competition and challenges in the enterprises in the actual operation process.Based on the relevant theoretical research on the management of enterprise market operation at home and abroad,this paper describes and analyzes the operation status of E company in detail from three factors:product operation,channel operation,income and profit model.The research finds that there are problems in the operation of E company,such as imperfect supply chain management,supply chain procurement,non-standard distribution and so on.At the same time,there are some other problems like single business operation,weak core competitiveness and easy to copy business model.Based on the influence of the basic elements of the supply chain management theory,such as enterprise,logistics,information flow,and capital flow interaction on the market operation,this paper further analyzes the market operation of E company,and puts forward the proposal for the integration and optimization of supply chain resources of E company.At the same time,it analyzes the interaction influence among technology,market and value of the driving factors of the value chain,the optimization scheme of the value chain reconstruction of the E company is proposed.In order to ensure the integration of supply chain resources and the implementation of the optimization scheme of value chain reconstruction,the safeguard measures of the E company's market operation and development are put forward,including expanding the value-added service,improving the brand value,strengthening the channel construction and optimizing the supply chain.The research work in this paper will provide constructive ideas and perspectives for convenience store operation.