Research On Financing Strategy Of BGY Group

In the past 10 years,China's real estate industry has developed rapidly and has become an important industry that affects China's economic development.As a capital-intensive industry,the real estate industry has a long development cycle,a large investment scale,and a slow return of funds.Therefore,financing problems has always been the most important issue for real estate enterprises.However,in recent years,as housing prices continue to climb,the state's regulatory policies have also been introduced,and the Nineteenth Congress reaffirmed once again that "houses are used for housing,not for speculation".With the real estate regulation and upgrading,the real estate market has inevitably become an important part of financial deleveraging,and the financing difficulty has further increased.Based on the above situation,this paper uses literature review,comparative analysis,and using a combination of case and theory to study the financing strategy of BGY Group.By collecting relevant data,this paper comprehensively considers the financing environment and company development strategy to predict future financing needs.Afterwards,this article analyzes the financing status and problems of the company from the aspects of financing scale,financing structure and financing channels,and provides a basis for further development of financing strategies.Based on the foregoing analysis,this paper discusses the financing strategy improvement plan of the group from both short-term and long-term perspectives.For the short-term financing strategy,this article makes four decisions by predicting the capital gap,selecting the financing method,determining the financing structure,and measuring the cost of capital.With regard to the long-term financing strategy,this article explores the four aspects of future financing needs,selection of financing methods,optimization of financing structure,and strengthening of risk control from the perspective of development.Finally,put forward the safeguard measures for the implementation of financing strategy plan.The research on the financing strategy of BGY Group in this article is of reference significance for improving the financing status of China's real estate companies and guiding them to cope with the current financing difficulties and enhance their own competitiveness.