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Development Strategy And Risk Evaluation Of The Dacite Insurance Brokerage Company

Posted on:2019-10-04Degree:MasterType:Thesis
Country:ChinaCandidate:X F LiFull Text:PDF
GTID:2429330548469381Subject:Business Administration
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"Several opinions on accelerating the development of modern insurance services under the State Council promulgated in 2014"(new ten)for the first time to outline the blueprint for the development of the insurance industry at the national level,the implementation of the overall objectives and measures of the economy for a long time in the insurance industry,put forward to 2020,protect the basic completion of a comprehensive and perfect function safe and sound,good faith standard,with strong service capabilities,innovation and international competitiveness,and adapt to China's economic and social development needs of the modern insurance services,efforts by the major insurance insurance power shift.The modern security industry and its efforts are transforming from a large insurance country to a powerful insurance country.With the continuous deepening of the financial market reform and the continuous reform of relevant institutional mechanisms,the competition in the insurance market in our country will be more complete and the market behavior will be more standardized and mature.The insurance industry may usher in the restructuring and changes in the organizational structure,product form updates,market restructuring,changes in service delivery and other aspects of reform and change.All kinds of insurance brokerage companies also face various kinds of major risks in the development process.The insurance brokerage companies need to systematically sort out,identify and evaluate the risks according to their own characteristics and the operation and management process,so that they are comprehensive and effective.Analysis of the line,evaluation,evaluation,evaluation,heavy winds,insurance,key causes,the amount of chemical analysis.Based on the literature review,this article uses the SWOT model,the PEST model and the Five Forces model to analyze the strategic environment of the insurance brokers and divisions and analyzes the company Based on this,a AHP model is built to evaluate the overall strategic risk of British Insurance Brokers for each index that affects the risk assessment objectives.The conclusion shows that the main impact on the development of the British insurance brokers are investment,wind insurance,credit risk and legal risk.Finally,on the basis of the strategic risk evaluation of the company,in order to support the successful implementation of the development strategy of the British Insurance Brokerage Company,this article makes it a leading domestic and international first-class risk management solution provider to the government,enterprises,individuals and families Based on the development of the current British insurance brokerage firm,this paper proposes that the risk management company should make good support from six aspects:the company management system,brand promotion,technological change,human resource management,customer service satisfaction and multi-directional fund monitoring and management Guarantee work.And pointed out that by avoiding investment risk,credit risk and legal risk,planning the strategic positioning of British insurance brokerage firms,and strive to develop after 5-10 years,making it possible for enterprises and governments to provide insurance services as the core risk management solutions,Become the first-class,internationally renowned risk management service providers.On the basis of developing the advantages of existing shareholders,the Company plans to comprehensively expand the insurance business in all fields of the industry by extending the service provided by shareholders to social enterprises and government agencies.It consists of pure insurance brokerage and insurance assessment Service Turn to insurance integrated services,from domestic business-oriented development of both domestic and foreign businesses.Gradually move towards the overall development strategy of marketization strategy,collectivization strategy,internationalization strategy and external integration strategy.
Keywords/Search Tags:insurance broker, risk, development strategy, AHP analysis
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