Research On The Market Competition Strategy Of Surapid Elevator

With the progress of science and technology and the increasing demands for scientific and cultural level,elevators have become the marking equipment for high-rise buildings.At present,the leading foreign elevator brands on the market include the OTIS elevator in the United States,the Schindler elevator in Switzerland,the Japanese MITSUBISHI elevator,the German Thyssen Krupp elevator and so on.In the past 40 years,the domestic elevator manufacturing industry has developed from simple imitation and ‘Shanzhai' to the supplier of comprehensive services such as R & D,production,sales and installation.The market competitiveness of the elevator industry has been strengthened.Even in some market areas,domestic elevators have been able to make electricity with the "foreign brand".The vigorous development of the industry has led a large number of elevator enthusiasts to join the domestic elevator market.By 2015,only the elevator manufacturers were close to more than 500,and the elevator installation,maintenance,and accessories supply and other enterprises were countless,and the new opportunity brought the business opportunities at the same time,which also led to the unhealthy development of the industry,that is,The domestic elevator sales still take the foreign brand as the dominant position,the current state of the domestic elevator manufacturing industry is "the vast majority of the elevator manufacturing enterprises have a small portion of the market".This situation makes the domestic elevator manufacturing industry difficult,in addition,with the continuous development of the market,excess capacity,malignant competition and other toxic problems.It highlights that even a part of enterprises have died,or rows are at the edge of death,and are always on the alert.SJ elevator(hereinafter referred to as the SJ elevator)is subordinate to the Xizi Elevator Group,although it is mainly relying on the form of the group resource operation to intervene the market,but the bad market environment and pressure make it breathless,the number of orders is not up,the brand influence is not particularly good,although there is no threat to survival at present.But it is also difficult to develop more.The purpose of this study is to analyze and analyze the SJ elevator company,one of the representative of the elevator manufacturing industry in China,and how to study the current market competition strategy and implementation plan of SJ elevator company in the current market environment,and provide theoretical support and guidance for the future survival and development of SJ company.On the other hand,it provides a reference path and method for many elevator manufacturing enterprises in China.This is also the far-reaching significance of this paper.In this paper,based on many theories,such as strategic management,consumer psychology,and competition model theory,combined with the market competition model of SJ elevator company and combining theory with practice,this paper analyzes the related problems of SJ elevator market competition,and analyzes many kinds of analysis through SWOT analysis and Potter's five force analysis model.Tools and ways to analyze and demonstrate a feasible market competition strategy for SJ elevator company.This paper analyzes the SJ company as a typical case,and studies the market competition in the elevator manufacturing industry at home.It is of innovative and guiding significance.It is of profound significance to how to adapt and improve the market link of the domestic elevator manufacturing enterprises.