Study On Tourism Competitiveness Of African Countries

Africa is one of the cradles of world civilization.It has a long history and culture and rich tourism resources.Since the 21st century,The rapid development of tourism in Africa is mainly due to the steady political situation,rapid economic development and strong government support.The development level of tourism in Africa is still backward compared with other continents.Africa has a smaller share of the world's tourism market than Europe,Asia and America.The development of tourism in the African continent is very uneven and there are obvious differences in tourism competitiveness.This paper makes a summary of related research on tourism competitiveness and related theories of competitiveness.The present situation,problems and prospects of tourism development and tourism resources in Africa are also introduced.Then On the basis of predecessors' research experience,combined with the specific situation of the African countries,choosing index,construct the five level index,33 secondary index tourism competitiveness evaluation index system of African countries.In the light of the world travel and tourism board's publication of the tourism competitiveness report of 2015,a study of tourism competitiveness of 36 major tourism countries in Africa is selected.The entropy weight method is used to evaluate the tourism competitiveness of African countries.Firstly,the spatial differences of comprehensive tourism competitiveness of African countries are analyzed.The results show that the countries with strong tourism competitiveness are mainly in the north and southern Africa.Countries with weaker tourism competitiveness in Africa are concentrated in the east,west and central Africa.The southern African region has a large internal difference,and the internal price of the rest of the region is small.Then,based on the comprehensive evaluation of tourism competitiveness of 36 countries in Africa,a cluster analysis was adopted to classify them as strongest,strong,weak and weakest.Then,the paper evaluates the spatial difference of each individual index of tourism resources,tourism development,infrastructure social and economic environment in the same way.Based on the evaluation scores of each individual index,cluster analysis was used to classify African countries into different types.After detailed analysis of the advantages and disadvantages of various aspects of tourism competitiveness of African countries,some Suggestions are given for the analysis results.For example:To develop diversified tourism project,to shape a good image,to improve the tourism policies and regulations system,to perfect the tourism infrastructure,to cultivate high quality talents,to build a sustainable ecological environment,to strengthen all-round regional cooperation,to establish security area of the tourism system,to build sustainable ecological environment.It is hoped that these Suggestions will guide the improvement of tourism competitiveness for African countries.