Study On The Business Model Of JL Company Based On Value Innovation Theory

With the development of large-scale and refined Water-Saving Irrigation in China,it has adapted to the needs of rapidly developing modern agriculture.The government's guidance and support for the development of Water-Saving Irrigation companies has also changed in terms of roles,policies,and funding gradually.Its popularity,pertinence,benefits and incentives are even stronger.Water-Saving Irrigation customers also have a diversified development trend.In order to better meet the needs of customers,Water-Saving Irrigation projects also need to adopt a variety of models to meet the market.The paper focuses on the research of JL Corporation's choice of business model for Water-Saving Irrigation projects.Elaborated the related theories of innovation value and business model and analyzed the status quo and existing problems of JL company's choice of business model of Water-Saving Irrigation project,Finally,through the analysis of business model value innovation,determined the company's business model selection principle based on value innovation theory,methods,and the corresponding safeguard measures are proposed.