Research On Financing Strategy And Coordination Mechanism Of Dual-Channel Supply Chain Under The Capital Constraint Of Supplier

The Internet economy is booming.In the past,the "one-to-one" traditional supply chain model could hardly meet the current market and customer's overall requirements.It is a trend for suppliers to use the Internet to open up direct sales channels.Capital flow,logistics and information flow are all indispensable in the dual-channel supply chain system.The number of small and medium-size enterprises in China is rapidly growing.Due to the limited scale and financing difficulties of some small and medium-size enterprises,the supply chain is facing a shortage of funds and the problem is increasingly prominent;At the same time,the opening up of direct online channels and the shortage of funds in the supply chain have exacerbated the channel competition and have made the relationship between suppliers and retailers more complicated.In view of the above problems,this article starts with the research on the financing mode selection and coordination mechanism of the dual-channel supply chain system,and provide practical guidance for the enterprise countermeasures.First of all,on the basis of expected utility,this paper studies a dual-channel supply chain composed of a supplier with constrained funds and an adequately-funded retailer under external demand stochastic conditions,and calculates and compares the internal and external financing models.Out of the supplier-led dual-channel supply chain optimal decision-making both sides.Secondly,this paper establishes a coordinated decision-making model of the two-channel supply chain system for each of the two models and studies the coordination effect of the two pricing contracts and the double-channel revenue sharing and transfer payment combination contracts.Based on the degree of risk aversion,a reasonable coordination mechanism is developed and selected.The results show that the retail price of direct channel will be reduced with the increase of risk aversion to the supplier,and the wholesale price will be based on the relationship between the degree of risk aversion between the two,as the degree of risk aversion of suppliers and retailers increases,the sales price of traditional sales channels decreases.The choice of financing mode depends on the degree of risk aversion,a certainrange can be achieved without funding constraints under the optimal expectations of the utility and achieve a "win-win" supply chain;the law of choice for the coordination mode applies in both modes of financing,under the optimal financing model,the wholesale price under the contract of double-channel revenue sharing and transfer payment is lower than that of the two pricing contracts,and the coordination flexibility is higher than that of the two pricing contracts.However,the dual-channel revenue sharing and transfer payment In the combined contract,the main body of the supply chain must bear the higher risk in order to obtain the higher expected utility.It is more appropriate for more conservative companies to choose two pricing contracts.