Research On The Application Of Project Management In CRM Software Project Of Qinghai Mobile Company

Economic globalization and the rapid development of information technology,computer software applications gradually expanded,software project management has become the industry's hot spots.At the same time,the size of computer software compared with the past,but also has greatly improved in the amount of code,the number of participants,the complexity of the area are greatly increased.With the expansion of the scale of software projects,"software crisis" appears.Therefore,the software development as a project,and the use of project management theory and methodology for the successful management of software projects,software industry has become one of the major challenges.Software projects and other types of projects compared to a certain degree of particularity,software project management and other types of project management has a significant difference.Combining modern project management theory and computer software knowledge,it is an effective method to solve the "software crisis" to explore the relevant theory and method of software project management.With the rapid development of China's mobile business,full-service operation has entered the implementation stage,the telecom operators in the process of building a new competitive advantage,the need for a comprehensive transformation of the transition.Customer market diversification,product diversification,breadth of bundling and depth of the complexity of the business support system,such as a new challenge.Qinghai Mobile NGBOSS-CRM business framework has been serving for many years,gradually showing weakness.Especially in the past two years,the rapid development of integration business and shopping cart,supermarket,multi-network integration and other new business model to promote the old business framework gradually difficult to adapt to the rapid development of business,to achieve demand becomes more and more difficult Demand on-line risk is also getting higher and higher.In the case of massive growth in database data,the database performance is gradually declining,business reception overtime and other issues continue.According to the overall requirements of the Qinghai Mobile Company CRM project,the scope of CRM software project construction includes:sales management,group management,resource management,marketing and other systems,other modules and the surrounding system only to adapt with the appropriate transformation.Based on this background,this paper chooses the CRM software project of Qinghai Mobile Company as an example,introduces the development of project management theory and the basic theoretical summary,and analyzes the characteristics of software project.And then the software project management in the quality,schedule,cost and several other important areas of the key areas of the theory of a preliminary study.This paper tries to find out the root cause of the problem by analyzing the practical problems of the CRM software project of Qinghai Mobile Company,and through the research of the modern project management method and the software management model,this paper explores the improvement process of a specific project management process,Through the practice in the CRM software project,verify the effectiveness of process improvement.