A Study Of Strategy Improvement Of C Company's SME Financial Leasing

Financial leasing originated in the 1950 s.After more than half a century of development,it has become a link between financial capital and industrial development.In developed countries,financial leasing is the second largest financial instrument after bank credit,and is one of the five financing means alongside banks,insurance,trusts and securities.In China,the financial leasing industry has also developed more than 30 years.It`s from the western financial system,but it has been developing and expanding in the process of exploration and gradually moving towards market segmentation and refinement,specialization and systematization.In the context of the current economic cycle entering the down channel,the supply-side reform and strong supervision of the financial industry have also raised new issues for the reform and development of the financial leasing industry.The reform and opening up of financial markets,the marketization of interest rates,the reform of state-owned enterprises,the development of private economy and the difficulty of financing and high-cost financing,all the above have also brought opportunities and challenges to various financial institutions.From a marketing perspective,financial leasing companies also face the difficulties of market segmentation,target customers and market positioning.Due to the different resources of financial leasing companies,in the development path of each,there will be a certain target to select the best business areas and market segments.But in the process,they will still try hard to play the games.So,combining the orientation of macro policy and the realistic needs of financial markets,the financing difficulties and high-cost financing of private SMEs have always been a prominent problem that plagues governments,financial institutions and SMEs.The strong financial supervision has also prompted the financial leasing industry to continuously strengthen self-discipline,reform and innovation,and introspection.Continuing to uphold the business model of financial leasing platform of financial leasing,or returning to the source of leasing that deepen the industry and take the road of development of business leasing,that becomes an important strategic choice for many financial leasing companies in current competition.This article takes the C Company the writer had worked before as the research object.By studying the external environment and evolution of private SMEs financing and financial leasing business,focusing on the main problems in the financing dilemma of private SMEs and the development strategy of private leasing enterprises in C company,to optimize and improve its development strategy,redesign its business development strategy positioning and goal planning,business development key tasks and main content,business development strategy design and implementation plan,business development safeguard measures and performance evaluation,business development technology innovation and risk-control Measure,so that promote the SMEs financial leasing business of C company to become bigger and stronger,support the company to achieve high quality and sustainable development.Meanwhile,I hope that this research can help to solve the financing dilemma of private SMEs.