A Study On The Impact Of Community Residents' Tourism Perception On Value Co-creation Participation

In recent years,the protection of intangible cultural heritage resources is in an orderly way;intangible cultural heritage tourism activities have also risen.In the course of the development of intangible cultural heritage tourism,with the continuous improvement of the individual requirements of tourists for tourism experience,Tourists are increasingly involved in tourism activities and thus create value with stakeholders in tourism destinations.Community residents as a group with high contact with tourists,the value of their co-creation with tourists is of important research significance;the current research on tourism value co-creation mainly from the perspective of tourists,few values co-creations for community residents' participatory behaviors.This study starts from the perspective of community residents and focuses on the relationship among cognition,emotion,and behavior.It examines the influence of community residents' perceptions of tourism impact and emotional solidarity perception on their value co-creation participation;and studies the selection of national intangible cultural heritage sites—-Meizhou Island,Putian City,Fujian Province,as a case study,questionnaires were used to collect data.Reliability and validity analysis,variance analysis,and structural equation model analysis were performed on the data.The following conclusions were drawn:(1)Community residents' perceptions of the benefits of tourism development have a significant positive impact on their value co-creation participation.Among them,the perception of economic benefit and socio-cultural benefit have the greatest impact;The perception of tourism development costs has a significant negative effect on their value co-creation participation;(2)community residents' perception of emotional solidarity has a significant positive impact on their value co-creation participation;(3)Community residents' perception of the benefits of tourism development has a significant positive impact on their perception of emotional solidarity.The perception of the cost of tourism development has a significant negative effect on their perception of emotional solidarity.;(4)Community residents' perceptions of emotional solidarity plays the role of full mediation in the perception of tourism impact and the value co-creation participation.Finally,based on the results of the study,suggestions are made on the development of the intangible cultural heritage tourism in the case.