Evaluation Of Tourists' Environmental Perception In The Characteristic Town Of Beijing And Tianjin

With the growing material and spiritual needs of Chinese people,More tourists turned from sightseeing to the town,The tourism of characteristic town gradually becomes one of the main trend of leisure tourism,which becomes the focus and hotspot of tourism research.More and more small towns are reporting construction,and tourism in characteristic towns has developed rapidly in China.However,the research on characteristic towns in China mainly focuses on the mature cases such as Zhejiang.With the increasing attention of tourists,the research on environmental perception has attracted more and more attention from scholars at home and abroad.It is of great significance to understand different subjects' perception of tourism environment.In this paper,qualitative and quantitative methods are used to obtain more substantial conclusions.According to the experience of dynamic process involved in tourism environment,from the physical environment awareness,service environment awareness and cultural environment perception three latitude include 38 secondary indicators to build the concept of the Beijing-Tianjin area tourist environment perception evaluation model of the system.Using Delphi method,questionnaire interview to visit the tourists,the author field trips and other methods to obtain data,using AHP and fuzzy comprehensive evaluation method for the Beijing-Tianjin region town five characteristics of overall evaluation on the tourist environmental perception and analysis,As follows:1.The overall development level of the five characteristic towns in Beijing and tianjin is the middle level,In the overall target level scoring sequence,Beijing north water town has the highest overall rating>The E-commerce town>Hot spring town>The Car rubber town,the Fund town have the lowest scores.2.In the overall evaluation of the first class index of five characteristic towns: Assessment of physical environment perception,The E-commerce town>Hot spring town>The Car rubber town>Beijing north water town>Fund town.Evaluation of service environment perception: The E-commerce town>The Car rubber town>Beijing north water town>Hot spring town>Fund town.Evaluation of cultural environmental perception: Beijing north water town >The E-commerce town>Hot spring town>The Car rubber town>Fund town.In the three primary indexes,the score of the fund town was the lowest,but the difference was not significant.3.The evaluation results of the secondary indexes of the five characteristic towns are well known:(1)In terms of physical environment perception,from the five characteristics of the town itself,Both the fund town and Beijing north water town have a prominent plant color aesthetic,but the plant color aesthetic score of Beijing north water town is higher than that of the fund town.The landscape of Hot spring town and automobile rubber and The Car rubber town is more prominent,but the scenic pleasure of Hot spring town is higher than that of The Car rubber town.The E-commerce town has a better performance in landscape light construction.According to the results of the secondary index score of the five characteristic towns,the highest score was the plant color aesthetic feeling of the Beijing north water town,and the lowest score was the view of the Beijing north water town.(2)In terms of service environment perception,from the five characteristics of the town itself,The fund town and Beijing north water town have performed better on the safety of sightseeing facilities,but the safety of sightseeing facilities in jingbei water town is higher than that of the fund town.Hot spring town performs well in lighting facilities.The electronic commerce town has the same score for the convenience of the transportation service facilities and the improvement of the infrastructure.The Car rubber town has a good performance in the security perception of accommodation.According to the results of the secondary index scores of the five characteristic towns,the highest score was the safety of the tourist facilities in Beijing north water town,and the lowest score was the residential security awareness of Beijing north water town.(3)In terms of cultural environment perception,from the perspective of five distinctive towns,Fund town,town of electronic commerce,and automotive rubber town in terms of regional characteristics of the perception of rating is the highest,but fund town regional characteristic perception score higher than electronic commerce town,higher than that of auto rubber town.Hot spring town 's folk experience perception score is higher.The tourism atmosphere of Beijing north water town is well rated.From five characteristic town secondary index of the overall score,score the highest is fund town regional characteristics of perception,the lowest for the automotive rubber town culture with local industry score value of the blend.All index evaluation results show that the Beijing-Tianjin region characteristic town need to further improve the water quality,service quality needs to be promoted,and the tourism environment of security in terms of tourism atmosphere build aspects should be improved,the cultural environment development is better,but still very good fusion should be carried out with the local industry.Finally,based on the evaluation results,this paper puts forward some Suggestions and countermeasures for the development of tourism environment in the special towns in Beijing and tianjin,which can provide practical reference for the construction of special towns in the future.