Research On Development Strategy Of YD Real Estate Company

With the continuous development of China's social economy,the real estate industry,as one of the pillar industries of China's national economic development,has been attracting the attention of all sectors of society.Once upon a time a few years the real estate market growing to nearly two years real estate market bubble,increasing market competition,real estate enterprises,especially state-owned real estate enterprise how to keep development advantage in the fierce market competition,resolving the development bottleneck of the author's thinking.In this background,this article to YD real estate companies as the research object,first of all,through the PEST environment analysis method for YD real estate development in the macro environment of political,economic,social and technical environment are analyzed;Secondly,the competition of the whole real estate industry is analyzed through competitive five-force model.Through the SWOT analysis,although YD home buyers qualification is higher,has the good social resources,and abundant funds and good financial condition,past project performance is good,have a high reputation in the industry and market,the enterprise control system perfect,the organization is relatively sound,but the company over the years has been for a single residential product development,diversification development experience,combined with the outstanding characteristic of state-owned enterprise management system is not flexible,management innovation,innovation of financing is not enough,not reasonable use of external funds to maximize corporate profits.In this paper,based on the external environment analysis,YD internal environment analysis and YD buyers "large-scale development,cross-regional development,development and technology innovation,based on the green coverage in henan province,to the whole of China," the development of vision,YD real estate development strategies for the design,choose diversification strategy for enterprise development strategy.And to formulate the implementation plan for the diversification strategy,and provide guarantee for it from the aspect of talent,system and capital.On the one hand,the research results of this paper are the strategic development direction indicated by YD,and on the other hand,it has certain reference significance to the strategic adjustment of state-owned real estate enterprises.