Research On The Region-wide Development Strategy Of F Tourist Area

Under the guidance of the new development concept of “ innovation,coordination,green,openness and sharing”,the tourism industry has been highly valued by governments at all levels for its green,environmental protection,strong driving and high degree of relevance.dividend.With the increasing experience of people's tourism,the demand for tourism is becoming more diversified and individualized,satisfying the growing needs of people's better life and the initial heart of seeking happiness for the people.The country is required to continuously promote the reform of tourism supply side and continuously improve tourism products.Quality of supply.At present,the development of tourism has entered a new era of global tourism development.Global tourism is an important strategic orientation for the government to promote tourism reform.It is a profound and profound change.For tourism enterprises,especially as tourism product suppliers,it is necessary to establish a new development concept by establishing appropriate development strategies.With the help of policy,it is necessary to give full play to its advantages,optimize management efficiency,improve resource allocation structure,and meet the demand of tourists for high-quality tourism.Based on the theory of strategic management,based on the extensive collection of basic data and research data,this paper first introduces the basic situation of F tourist area,analyzes the political,economic,social and technological environment of F tourist area,and then follows the Porter Five Force Model.The theory,from the potential competitors,existing competitors,alternative products,suppliers,tourists,the five dimensions,detailed analysis of the industry environment in which the tourist area is located,and then the tourism resources,human resources,financial resources within the tourism area And management capabilities and other situations were analyzed;combined with SWOT analysis tools,pointed out the advantages and disadvantages of tourism development,the opportunities and challenges faced,and explored the development strategy goals and strategic choices of F tourism areas,strategic implementation steps,and The realization of the strategic objectives can be adopted in terms of institutional mechanisms,talent teams,marketing methods,and financing channels.Through comprehensive analysis,it is concluded that the most suitable development strategy for tourism areas is differentiated development strategy,and according to the overall development strategy,specific development strategies and safeguard measures are formulated to try to make F tourism development enterprises examine their development environment according to their own characteristics.Taking the development strategy of the tourist area as the entry point,we will make long-term development plans to fully tap its resource potential,shape the continuous core competitiveness,and maintain its healthy and rapid development in the future.At the same time,it is also a combination of other tourist attractions.The development provides a path to learn from.