Research On The Strategy Of "Shaxian Snacks" Industry Transformation And Upgrading

"Shaxian Snacks" has benefited from the benefits of constant acceleration of urbanization process and maintained rapid development with the advantages of economic benefits,variety of species,and unique flavors in the past decades.For decades,"Shaxian snacks" bloom in every city,everywhere can be found in the streets,"Shaxian snacks",from the mountain area of small hometown snacks developed to the country's famous "snacks," "Shaxian snacks" completed gorgeous turn.At present,"Shaxian snacks" has become one of the pillar industries in Shaxian County.It is shifting the surplus rural labor force in Shaxian County,promoting the income of Shaxian County,and the economic growth of Shaxian County is playing a very important role.However,with the continuous development of economy and society,residents have higher and higher requirements for the quality of "snacks".Behind the rapid development of "Shaxian snacks",a series of problems have emerged.Food safety cannot be guaranteed,food and beverage environment is not good,and practitioners Low quality,which makes"Shaxian snacks" to consumers left a "dirty,chaotic,poor" impression,greatly affect the“Shaxian snacks" to grow and develop.In this context,transformation and upgrading have become an important topic in the development of Shaxian County Snack Industry and require extensive attention and research from practitioners and related individuals.This article selects the "Shaxian snacks" industry transformation and upgrading of the subject for research,from the perspective of industrial transformation and upgrading,based on the current development situation of“Shaxian snacks",based on quantitative research,supplemented by qualitative research,the use of literature and Interviews and questionnaires collect relevant information.Based on the ideas of asking questions,analyzing problems,and solving problems,and comprehensively using knowledge of economics,management,and other disciplines,the current issues in the development of Shaxian snacks industry are discussed.And put forward the corresponding countermeasures.The article first uses the literature research method,on the basis of collating domestic and foreign related research literature,discusses the research background and significance of this article,elicited the topics to be studied,summarized the research results at home and abroad,and research ideas,Methods and other contents were discussed.At the same time,it discusses the concept,motivation,path and related theories of industrial transformation and upgrading,and solidifies the theoretical basis for thesis writing.Afterwards,the paper uses survey and study methods to design a survey questionnaire to conduct a comprehensive survey on the development of Shaxian snacks industry.Based on the survey results,it discusses the necessity of the transformation and upgrading of Shaxian snacks.Finally,the article puts forward the specific path for the transformation of Shaxian County Snack Industry,that is to say,from the aspects of product supply side reform,service quality improvement,government support,and chain operation innovation,etc.,in order to fully develop the "Shaxian Snacks" industry.Provide transformation and upgrade for reference and reference.