Research On The Optimization Of Performance Appraisal System Of Salesmen In X Beverge Company

Because of its large scale,complex organization and numerous personnel,X Beverage Company has certain difficulties in performance appraisal system of regional salesmen.The performance appraisal system formulated a few years ago has not been able to meet the needs of the current market situation in A market.Affected the enthusiasm of salesmen and the development of the A market.Under this premise,it is necessary to study and improve the performance appraisal system of salesmen in the X Beverage Company's A-market.This article takes X beverage company's salesmen as the research object.The basic theory of performance appraisal is used as the theoretical basis of this article,and the literature review method,case analysis method and field investigation method are comprehensively utilized.Combined with theoretical research and case analysis,to study the performance appraisal system of salesmen in A market.This article first introduces the background and meaning,content and method of the topic.Then it reviews and summarizes the theoretical basis of performance appraisal.The third part is summarizes and analyzes the present situation of performance appraisal of salesmen in A market,and finds out the main problems and reasons.Then,based on the combination of balanced scorecard and key performance indicators,this article re-optimized the performance appraisal system of salesmen in A market.The fifth part is the practical application and guarantee of the performance appraisal and optimization system.Finally,is the research conclusion and prospect.The optimized performance appraisal system is not only helps to improve the enthusiasm of salesmen but also contributes to the long-term development of the company.At the same time,the research further enriches the performance appraisal theory,and the research results also have certain reference value for the performance appraisal of similar enterprises.