The Study Of The Performance Appraisal System Of YD Communication Company's Employees In North China

With the progress of science and technology and the development of information technology,the communication industry has ushered a broader development.Due to the special requirements of the communication industry for talents,the competition for talents has become more intense.The competition for human resource has gradually become the most important competition between companies.How to help companies to attract talents and cultivate talents through performance management so as to improve the overall efficiency of companies and enhance core values and competition advantages of companies,which becomes very important.There is an analysis for the problems exist in the performance appraisal system of YD Communication Company's employees in North China through literature methods,questionnaires and other methods.In the company,a questionnaires survey is conducted for employees.It is concluded that the performance is a single index for examination.Most employees adopt the same performance indicators that lack of diversity.The degree of performance is low,the performance is not available to individual employees and the examination criteria is vague.After many performance standards are formulated,they are not effectively implemented,and the performance feedback is poor.The results of assessment are not effectively used and the long-term development of employees are not promoted.It is only reflect the problems in salary and bonus.The balanced scorecard method is used to promote and optimize the existing performance system,combine the performance appraisal with the strategic goals of company,decomposing the strategic goals of the company by drawing a strategic map,formulating job descriptions for employees in North China and dividing their work functions,referring to the job descriptions of employees and combining the company strategy,redesign the missing appraisal items in performance appraisal,and formulate a new employees performance appraisal indicators.In the implementation process,the performance feedback is added to make the company's performance management system become a complete cycle.Strengthen the application of the performance results and link the performance evaluation results to the employees own development to help company achieve talent retention.The optimized and improved performance management system can effectively improve employees' performance,promote employees' satisfaction and loyalty,enable employees to maximize their abilities in the company and finally enhance the overall performance level of the company,so as to strengthen the adaptability and competitive power of the company,increase company profit and help the company to achieve it strategic goals.