Research On The Inventory Control Of Considering The Effects Of Return Under E-commerce Mode

Along with the rapid development of productivity and the improvement of people's economic capacity,the influence area of e-commerce has expanded rapidly in China,which has greatly enriched the commodity and greatly enhanced the people's purchasing power.At the same time,because of business marketing strategy and people's understanding of the differences in commodity characteristics and personal preferences and other reasons led to the general business phenomenon of a large number of returns were produced in all aspects of the commodity circulation field,which directly affects the online sales channels and supply chain management operation of the rationality of inventory control.Inventory control and management as the key nodes of the whole logistics system management,plays a very important role to the operation of enterprises.Under the traditional model,the stock of the warehouse depends on the forecast of the sales volume on the one hand and the order quantity of the goods on the other hand,but under the environment of e-commerce,many returned goods have the quality requirement of the goods after sorting,can be regarded as a new factor to replenish the stock holdings,and the returned of goods due to the difference of the time,place,and quantity,that caused the dispersion and uncertainty of the return,making the control of complex inventory problems become more difficult.Under the above background,this paper takes the reason of consumer goods return as the basis of research,through the review of relevant scholar's research literature and access to between college student groups and acquaintance of the friends the two forms of combination to determine the content of the questionnaire,and research on the survey data analysis,puts forward the main reasons of consumers' return in e-business mode,formulate the strategy of reducing the return from the source and introducing the return factor on the basis of the two classic inventory control models,the paper puts forward two kinds of inventory control model of return.According to the uncertain characteristics of the return,fuzzy economic order quantity inventory control model with the minimum average inventory total cost as the objective function is constructed by combining the fuzzy theory and the economic order quantity model,the optimal order quantity and the average inventory total cost are obtained,through the instance respectively analyzed the importance of the unit demand and the return rate on the optimal economic order quantity and the average inventory total cost.The other is based on the dispersive characteristics of returns,the random return inventory control model with the aim of maximizing the expectation benefit of the enterprise,using the method of return and demand to obey the Poisson distribution and newsboy model,through the way of programming the solution algorithm to calculate the optimal order quantity,and the effect of different return rate,different commodities unit storage cost and different commodity unit inspection cost on optimal order quantity and maximum expected revenue.Under the e-commerce environment,the return of the problem caused by customer management,inventory control and the increase in the cost of goods processing,should be attracted wide attention of the community and in-depth study,this paper for the enterprise order strategy formulation and inventory control and management of return to provide reference value,for enterprises to improve their economic interests and market competitiveness has a certain theoretical significance and practical significance.