Esearch On Risk Evaluation And Countermeasure Of E-Commerce Industry Cluster

With the increasing development of economic industrialization and the new demands of industry,e-commerce industry cluster becomes the most active productive force in the new era.It is a new form of industrial cluster and represents new trend of future development.E-commerce industry cluster not only promote the development of regional economy,but also contribute to industrial upgrading and transformation.And at the same time,it could enhance the regional innovation ability and the competitive advantage of enterprises.However,along with the continuous development of e-commerce industry cluster,which also exposed a lot of unstable factors and great risks.The crisis of industrial cluster will lead to the disruption of industrial chain,the collapse of enterprises,the large number of unemployment and major economic losses and social unrest.Therefore,to establish a scientific and perfect risk evaluation system is of great significance to ensure the sustainable development of e-commerce industry cluster.In recent years,many researches have been done rich research on the risk of industrial clusters,especially the causes of risk,the categories of risk and the prevention of risks.These studies provide more perspectives and research methods for the future.However,e-commerce industry cluster is a new industry,and has little research on its risk evaluation.Most of them are qualitative analysis.With industrial agglomeration angle,this paper studies the risk evaluation and countermeasure research of electronic commerce industry cluster on the basis of predecessor's research result.At first,this paper describes the background and significance of e-commerce industry cluster,and summarizes the research status at home and abroad.We comb literature research and knowledge,summing up the relevant concepts of electronic commerce industry cluster in the second chapter.In the third section of this paper,we adopt a method combines the theory and practice to identify and analyze the risk of e-commerce industry cluster from the three aspects of endogenous,exogenous and structural.In the fourth chapter,according to the principles of scientific,comprehensive and comparable,the risk evaluation model of electricity supplier cluster is extracted,and The conceptual model of electricity business cluster is established with industry cluster as the guide.Combining G1 method and fuzzy comprehensive evaluation method,Quantitative Evaluation Method of Commercial Industrial Clusters.And then,taking the Zhuankou Huazhong E-commerce Industrial Park as the object of empirical study,it carries out scientific and comprehensive risk evaluation,and puts forward the risk control measures through the evaluation results.Finally,the paper puts forward the countermeasures to the security risk management of the electronic business cluster in China,and promotes the friendly development of the electronic commerce industry cluster and the enterprise.