Research On The Impacts Of Solver's Participative Motivations On Their Creativity In Crowdsourcing

Innovation becomes critical for company to keep core competence,and realize the sustainable development.However the short of innovative talents keep many companies feeling regret,it would result of the innovation deficiency in companies.It makes companies difficult to adapt the change of market,and customers' need are unsatisfied,and restrict companies development.The thought of crowd-sourcing,which gathers the social innovative resources,are undoubtedly a useful way to solve the problem of innovative talents deficiency.When it comes out,crowd-sourcing has make a huge attention among the scholars from all over the world.It becomes a big problem that how companies can outsourcing from Internet to the undefined crowd.Nowadays,the scholars have make attention to solvers' competence,motivation and other factors influencing the participation.However,the research of solvers' creativity,which is the novelty and utility of problem solving and how solvers motivations impact on their creativity,have been a blank.In order to motive and boost solvers to create more,this thesis comes to make a research on how solvers motivations impact on their creativity.This thesis reviews the researches and theories,concludes the concept,feature,and catalog of crowd-sourcing,and concept and composition of creativity,and constructs an evaluation system of solvers' participative motivation indexes,and apply Delphi method and clustering-factor analysis to screen measurements of external motivation and intrinsic motivation.Then,the thesis builds the research model,make novelty and utility as creativity's variables,and makes the knowledge exploitation and the knowledge exploration as meta-variables,then makes research hypothesis.Finally,after descriptive statistic,correlation analysis,main-effect analysis,and the structural equation model construction are realized.Through data analysis,the thesis comes to the following conducive conclusions.Firstly,the solvers' external motivation have a positive effect on the utility,but have no remarkable impact on the novelty,and internal motivation have a positive effect on both utility and novelty.Secondly,as to the learning behavior,knowledge exploitation have an intermediation between solvers' external motivation and utility,and have intermediation between solvers' internal motivation and utility and novelty.Thirdly,the knowledge exploration have no remarkable intermediation neither between solvers' external motivation and utility,nor between solvers' external motivation and novelty.However,the knowledge exploration have remarkable intermediation between solvers' internal motivation and utility,as well as novelty.