| Recent years,the development and maturity of e-commerce creates a good opportunity for the delivery industry.Except for China Post and China Railway Post,The Chinese private express enterprise drives a surge with its wide range of network coverage,higher time-effect and the inflexibility of distribution.In 2016,China's express delivery business volume totaled 31.28 billion pieces and revenue totaled RMB 397.44 billion,in which private express enterprises took up 90.3% and the state-owned 9.1%.The express delivery's fast development relies on the transportation.As a key part of the express delivery,the way of transportation determines whether the express service can meet the consumer's increasing need of safety and timeliness.Over the past years,with the gradual development of the railway equipment and technology,the “four vertical and four horizontal”system of the Chinese national railway network has been completed,and thereby the “eight vertical and eight horizontal” is on the way.A reaching perfection high-speed railway network system has been formed,by which the railway transportation speed improves day by day.Launching Shanghai-Kunming and Yunnan-Nanning two lines in the end of the year 2016,China Railway Kunming Bureau Group Co.Ltd officially connected to the Chinese high-speed railway network,realized a all cities and counties reachable railway traffic condition.Meanwhile,the high-speed railway of mass transit type launched.All of the above created a very good condition for Yunnan Province's internal and external fast transportation.However,China Railway Kunming Bureau Group Co.Ltd develops railway express delivery still facing a lot of challenges,for example,lack of specialized high-speed railway freight trains,the high-speed trains for passengers lack enough space for pieces,the network spots lack of specialized handling equipment,and also the risk for using the same grid to transmit passenger and freight.Thus,if China Railway Kunming Bureau Group Co.Ltd want to take good advantages of high-speed railway express delivery,take a good reputation from the picky consumerand take an important account on the internal and external province market,it must analyse the current domestic and overseas express delivery markets,evaluate the internal and external development environment,find out and solve the problems for itself and even the whole nation's railway system.This article study on the strategy of China Railway Kunming Bureau Group Co.Ltd's high-speed railway express delivery,by poring over documents and doing on-the-spot investigation,analysing and summarizing via the following points.At first,this article discusses the background and meaning of the study on China Railway Kunming Bureau Group Co.Ltd's high-speed railway express delivery strategy,then analyse and evaluate the theories about the domestic and overseas high-speed railway express delivery,finding out the existing problems,picking out those this article will be about to solve,proposing the thoughts,methods and lines.Second,this article presents the current situation of the domestic and overseas high-speed railway development,the high-speed railway express delivery and the problems facing by itself,finding out the universality and individuality behind of them.Third,by analysing the internal environment of the high-speed railway express delivery and the external environment on the base of PEST,SWOT and MPFFM,this article will discuss the advantages and disadvantages that China Railway Kunming Bureau Group Co.Ltd may have over the high-speed railway express delivery,thereby finding out effective measures and recommendations.In the end,this article will consider and outlook on China Railway Kunming Bureau Group Co.Ltd's high-speed railway express delivery from the perspective of intensive strategy. |
PDF Full Text Request