Research On Chinese Sitcoms From The Perspective Of Popular Culture

In the 1990 s,popular culture penetrated into every aspect of people’s lives with its ubiquitous influence,and various new things entered the public’s field of vision.As a foreign product,sitcom has gone through 24 years of local development in the integration with Chinese traditional culture.The sitcom is constructed with the charm of both humor and profoundness and real life,conveying the spirit of the times.In order to meet the aesthetic needs of Chinese audiences,the creation team of domestic sitcoms has been continuously developing and growing,and gradually flourished in the process of learning from others,forming a unique style under the background of Chinese popular culture.This paper takes the mass culture era as the background,and the Chinese sitcom is the research object.It explores the historical development of Chinese sitcom,the evolution of artistic creation techniques and the status quo of survival,and at the same time,the significance of mass culture reflected by sitcoms.Three aspects of analysis,social value,cultural value and business value.At the same time,in the 21 st century,where the Internet is developing rapidly,sitcoms have gradually developed to a new height with the unique grassroots and interactivity of new media.This paper explores the subtype of sitcom--network sitcom,and exposes in the process of its development: the lack of cultural connotation,the dilution of emotional subtleties,the logical deformation of fragmentation,and the utilitarian production mechanism.And in Chapter 5,a strategic breakthrough in the creation of three-point content is proposed accordingly,that is,the effective use of local elements,the perfection of popular cultural character,the balance between artistry and commerciality,so that it can develop healthily and sustainably.