"Cross-border" And "Unbounded"

The mall exhibition itself is a manifestation of the cross-environment of the exhibition.The cross-environment here is designed to involve the natural environment such as the geospatial level,the social environment such as social and economic development trends,and the psychological environment such as the psychological change of the audience of the exhibition,the change of the identity of the audience,etc.The purpose of mall exhibitions is different from that of conventional exhibitions.It is ultimately to promote the realization of shopping mall consumption and other functions.Therefore,borderless ideas will be reflected in the mall exhibition strategy,such as geographical borderlessness(the exhibition space in malls is flexible)and rights.Borderless(the mall exhibition departments cooperate to form a comprehensive exhibition team),cooperative borderless(the cooperation of various formats such as brand exhibitions or art exhibitions,the theme of the exhibition is more diverse),and the scope of disciplines The disciplines of art and design need strong connections with management,sociology,psychology,etc.).The exhibition strategy is a collection of strategies and scientific procedures.The mall exhibition has shifted from a single event to concentrated parties to complete,achieving a borderless and cross-environment strategy.The development of mall exhibitions is based on the needs of modern market activities and is different from the exhibitions of traditional spaces.It extracts the scientific part of the exhibition strategy in the traditional exhibition space,excluding the part related to the site attributes,and according to the current business model of the shopping mall industry,it uses the transformation and combination of the various process steps in the overall process to conduct new exhibitions with cross-environment and borderless ideas Strategy.