Research On The Problems And Countermeasures In The Development Of Coastal Folk Custom Tourism By Rizhao Government

Rizhao coastal folk custom tourism has experienced four stages since it rose in1999: germination,disorder,regulation and optimization.Now it is in a new stage of transformation and upgrading.Through literature research and field investigation,it is found that in the early stage,due to the insufficient recognition and attention of governments at all levels of Rizhao City on the status of coastal folk tourism,there was a vacancy in the relevant government functional departments in the aspects of folk tourism planning,infrastructure supporting,software construction,etc.,resulting in the general existence of imperfect infrastructure,great security risks,and standards in the self-developed coastal folk tourism industry Problems such as low quasi level and disordered management.The competitiveness of the largest coastal folklore tourism base in China is declining.In the face of the problems existing in the coastal folk custom industry and the rapid rise of the status of tourism industry,Rizhao government has paid more and more attention to the development of tourism industry in recent years,and has promoted the development of tourism industry to such major strategies as tourism rich city and tourism city building.It has done a lot of work in the construction of transportation network,the introduction of supporting development policies,the promotion of folklore tourism services,the guidance of standardized management,etc.,and has made some achievements,accumulated some experience,and achieved tourism The "double growth" of tourist reception and tourism comprehensive income has promoted the city's popularity and economic development.However,due to many reasons such as insufficient attention,unscientific division of management functions,and relatively tight financial funds,Rizhao government has many problems in the development process of coastal folk tourism,such as lack of unified planning,insufficient industrial chain,and weak industrial management.Therefore,it is a long way to go to promote the high-quality development of coastal folk tourism.Based on the research on the development situation of tourism industry and the development of Rizhao coastal folk tourism,from the perspective of public management and service-oriented government,and taking the operation and management modes of Taigong tourism town and Dongyi town as examples,this paper summarizes and excavates the typical practices of Rizhao government in promoting the development of coastal folk tourism,and proposes to promote folktourism better and more in a broader way The Countermeasures for rapid development focus on strengthening the planning guidance and characteristic building,improving the level of hardware facilities,improving the management level,creating brand typical and other aspects,promoting the construction of tourism towns,promoting the development of low-end tourism to high-quality and deep-seated tourism,speeding up the supply side structural reform of folk tourism,enriching the supply of tourism products,extending the tourism industry chain,etc Tourists do not want to leave when they come,but also want to come when they leave,so as to realize the high-quality development of Rizhao coastal folk tourism,in order to provide some reference for the upgrading of national coastal folk tourism.