The Visual Design Of No. 88 Art Space, A Visual Art Education Institution For All Age Groups

After more than 100 years of development of modern brand visual identity design,the concept of brand design and related systems have been relatively complete,forming a basic consensus.But different brand design information has varying degrees of complexity,which will lead to different design strategies in the design process and design methods.This article uses the all ages visual arts education institution No.88 Art Space as a practical example.First,it analyzes the diversity and complexity of the brand's target audience,investigates the design status of related brands at home and abroad,summarizes their commonalities,and proposes solutions;Secondly,investigate the name source,concept,and educational content of No.88 Art Space,find its brand personality,complete design positioning and visual exploration,and use questionnaires to obtain audience feedback and modify opinions,and finally complete the agency brand Basic system design and application system design.The design method and design process used in this article can provide some reference experiences and paths for the brand design difficulties faced by related brands.