Research On The Application Of Dongba Cultural Elements In Tourism Brand Design

With the progress of society and the development of The Times,tourism brands have also become one of the focus of people's attention.Dongba culture is Naxi culture.As the image carrier of Naxi culture,Dongba cultural elements are most representative of Dongba characters,Dongba paintings and Dongba colors.Dongba cultural elements are the image culture presented by the Naxi people through historical accumulation in the process of national development.Cultural inheritance and development need to rely on various forms,and tourism cultural products are not lack of the most appropriate one.Through the design of tourism brand,culture and natural resources can be promoted.And through a complete design system,help to form a better cultural protection.To apply Dongba cultural elements to tourism brand design,the first thing is to find the basis of Dongba traditional culture,refine and change it,and apply it to brand design.Starting from the historical origin of Dongba culture of The Naxi,this paper deeply understands the artistic characteristics of Dongba cultural elements and its aesthetic connotation.Analyze the application of visual elements in tourism brand design,and analyze the same type of tourism brand.Through the study of the characters,paintings and colors in Dongba culture elements,the forms and characteristics of elements in Dongba culture are understood.On the basis of tourism brand,the selective use of Dongba cultural elements.At the same time of building tourism brand,let more people contact with Dongba culture.Finally,taking the independent innovation brand "Dongba language record" as an example,through the extraction and redesign of graphic elements,the tourism brand belonging to Dongba is created.And design a series of cultural products will Dongba cultural elements in the tourism brand design.