There Are Problems And Strategy Optimization In Response To Public Opinion On Government Micro-media In Public Emergencies

Government micro-blog and government WeChat are new things rising in recent years.It is also a hot topic of concern.Government government micro media,represented by government micro-blog and government WeChat,has experienced the process of testing water and growing up to a growing and mature process.It is increasingly becoming a public information public,responding to social concerns and interaction between officials and people in a timely manner.An important channel for communication.Especially in the emergency,government micro-blog and government WeChat have played an increasingly important role in transmitting the official voice in time,paying more attention to emergency management,effectively resolving conflicting misunderstandings and actively guiding public opinion.But at the same time,the problems of government micro-blog and government WeChat in dealing with emergencies public opinion also gradually exposed.This article introduces the development process,definition and functional characteristics of government micro media,through the Shanghai stampede incident,2016 and 2017 in the outbreak of Shanghai in the emergencies of government micro-blog,government WeChat public opinion to deal with a large number of cases,and combined with the basic theory of learning management and communication,analysis of research and research The existing problems of government micro media public opinion coping in emergencies.In view of the delay in dealing with public opinion in emergency response to public opinion and the lack of public opinion in response to public opinion in response to public opinion,the reasons behind the problems,such as lack of relevant technical experience,lack of media literacy in the new era,lack of emergency mechanism guarantee,etc.On this basis,the article further explores the practical and feasible strategies for public opinion response,and puts forward five major issues,such as real,accurate,original,original and preemptive preemption,active and active interaction and communication to alleviate panic,government micro-blog WeChat linkage to win the field,strengthen human input and improve personnel quality,and improve the emergency mechanism of government micro media.Public opinion coping strategies.It is expected that the government micro media should be able to deal with and deal with the network public opinion,give full play to the value of the government micro media,and play a positive role in building a new service government in the new era.