Research On Public Opinion Management In Public Crisis

During the period of social transition,there must be conflicts of interest and antithesis of ideology,what’s more,public crisis may happen frequently.In the highly developed new media time,the public right of discourse and the sense of participation are unprecedented.The surge of public sentiment becomes one of the characteristics of our age.With the coming of public crisis,if the government ignores the management of public sentiment,the disorder of public sentiment may aggravate the development of public crisis and even bring out the secondary crisis,disturb the public order,reduce the credibility of the government,destroy social harmony and stability.The public sentiment always plays an important role in the development process of public crisis.Good management of public sentiment also becomes more and more important in solving the public crisis events.However,because our government is a late starter in the related theory research and practical application,and our system and mechanism is still not mature,our governments at all levels are overall in the period of exploring and accumulating experience in public sentiment management.Recent years,we have made some success,but at the same time,there are still many problems,which requires more efforts and more measures to improve the ability of public sentiment management.So,the original intention of this paper is to explore the availability of public sentiment management for local government’s coping strategies in public crisis events.This paper takes an unexpected group crisis event as the study case which happened in Qingdao Laixi in 2016,finding a series of problems that exists in crisis public sentiment management of Laixi government from the perspective of public management.After deep analysis of the cause of these problems,according to Laixi government’s actual situation,at the same time,drawing experience from domestic and foreign advanced public sentiment management,this paper puts forward targeted countermeasures and suggestions for Laixi government to manage public sentiment effectively in public crisis from five aspects.They respectively are optimizing public sentiment management system,improving the monitoring and early warning mechanism of public sentiment,perfecting the mode of crisis communication and information release,attaching importance to the follow-up public sentiment disposition of public crisis and strengthening the legal and moral guarantee of public sentiment management.It is hoped to provide new theoretical and practical references for local governments nationwide to effectively manage public sentiment in public crisis.