Yazhen Furniture Company's Research On The Cultivation Of Craftsmen Based On The "artisan Spirit"

The Chinese strategic task for the next period of time is to advocate the spirit of artisanship,to deepen supply-side structural form,to improve product quality close or up to international advanced level,to lift "Made in China" to a middle high level,to strongly implement "Made in China 2025" smoothly,further to inject new dynamios to the eeonomic and social development and to improve our brand value dramatically.The government report both for 2016 and 2017 as well as for 18th CPC National Congress also states that it is necessary to continue to carry forward and cultivate craftsmanship spirit,further to improve the product's quality?Founded in 1992,A-Zenith furniture is a traditional manufacturing company specialized in producing Haipai furniture.As a well-know brand in labour-intensive furniture industry,the company is thirty for many artisans,especially the one with spirit of craftsmanship.How to improve the product quality by cultivating and enriching the artisans with craftsmanship spirit is extremely urgent not only for us but for the furniture industry at large?Based upon the start point and objective for "craftsmanship spirit",this article analyzes the problem in cultivating artisans and also the causes behind it,also brings innovation on how to cultivate artisans by apprenticeship mechanism,and also proposes the methodology in motivating artisans to seek ultimate spirit of craftsmanship.In a way by applying HR,training and incentive theories,relative organization behavior and company culture as well,further taking A-Zenith furniture as an example and case study,reviewing the archives and documentation,summing up the essence in craftsmanship artisan,collecting questionnaire,diagnosing the problem,all the conclusions come to in this article will not ouly benefit A-Zenith furniture,but also the other companies and even the industry at large for the purpose of reference?...