Research On The Problems And Strategies Of Government Microblog In Response To Emergencies

With the rapid transformation of Chinese society,emergencies have become one of the important factors affecting social stability,especially posing a great challenge to the effective governance capacity of local governments and administrative departments under complex and changeable conditions.At the same time,after more than a decade of development,WEIBO has become the mainstream media representative in the field of folk discourse,which has caused an impact on the official discourse field constituted by traditional media,and has gradually become the first information source for sudden events.As a result,WEIBO public opinions on sudden events have begun to attract people's attention.The ability of online public opinion governance of emergencies directly affects the results of emergencies,and may also affect the governmental image and credibility.This paper adopts literature research,case analysis and multidisciplinary crossover method and other methods,combined with concrete examples,analyzes the characteristics of the incident and government affairs micro bo in response to emergencies can play to improve the implementation of governmental public relations and public information sharing and effective to prevent and deal with public crisis etc but in local governments and administration by government affairs micro bo,in the actual process of emergency disposal with rapid response and missed opportunities coexist accurate and authoritative information vague coexist positive interaction and lack of interactive kind and solitary micro fight coexist,and many other problemsIn order to deal with the above problems,we should learn from the experience of Western countries in WEIBO response to emergencies,and pay attention to improving language communication skills to promote the diversification of microblog publicity means of government affairs,and attach importance to the cultivation mechanism of opinion leaders.Based on the above analysis,we should strengthen the emergency government microblogging public opinion guiding ability,in the construction of emergency microblogging interaction system,build a powerful e-government microblogging operations team,improve the level of government affairs weibo to specialization,etc for the local government and dispose of emergency management department to provide strategy choice,try to avoid and reduce the harm of emergencies.