The Government's Research On The Guidance Of Public Opinion On Public Crises Under The New Media Environment

Today's Internet technology in the world has experienced rapid development,its communication shows the characteristics of speediness,stratification and universality,which makes the government put forth higher requirements for the supervision concerning information communication.The way of Internet information dissemination represented by new media brings great convenience,but at the same time it magnifies the harm caused by "rumor" objectively.Government public crisis events have become the focus of public attention as a result of having the sudden,uncontrollable and high social concern.After the government public crisis events,in spite of the new media took the initiative to undertake the main way of information dissemination,but the rapid and large-scale dissemination of information by new media renders the environment confronted by the government in crisis public opinion management more difficult and complex.Given above factors,in the new media environment,how does the government deal with public crisis scientifically and make better use of new media to guide has become an unavoidable problem in the field of public management research.Taking the "8.12" explosion in Tianjin as an example,this paper,depending on a variety of analytical methods,discussed the current situation,problems and strategies of public opinion guidance in the new media environment.In this paper,the public opinion guidance of Chinese government public crisis under the new media environment is taken as the research object.under the new media environment,the existing problems of public opinion guidance of government public crisis are analyzed and studied.In the current stage,the problems faced by the government are: the new media emergency response mechanism is not perfect,the ability to guide the social public opinion of the mainstream media is insufficient,the ability to deal with the crisis management of the new media is insufficient,and so on.These problems are analyzed in the paper,the main reasons are: the weak supervision of public opinion communication order,the insufficient ability of public opinion release subject,the lack of public opinion crisis awareness and so on.On this basis,the paper also drawn on the experience in public opinion guidance of foreign governments of public crisis under the new media environment,and put forth suggestions to improve public opinion guidance of government of public crisis under the new media environment,including improving the legal system,strengthening the government's own crisis management ability,improving the government's ability to use new media to guide public opinion,and enhancing the government's and official media's ability to guide public opinion in the new media environment.The research and analysis of this paper hope to provide some useful theoretical and practical value for improving the public opinion guidance regarding our government public crisis to a certain extent.