Research On Dalian Secondary Vocational Marketing Talent Training Reform Based On The Satisfaction Of Supply And Demand Matching

In 2014,the "Decision of the State Council on Accelerating the Development of Modern Vocational Education" pointed out that today's vocational and technical education cannot fully meet the needs of economic and social development,and problems such as unreasonable structure,unsatisfactory quality,poor conditions for running schools,and imperfect system and mechanisms remain prominent.The development of vocational education has been highly valued by the state.In order to improve the vocational education and training system and deepen the integration of production and education,in February 2018,the Ministry of Education and other six departments issued the Measures for the Promotion of Cooperation between Schools and Enterprises in Vocational Schools to further support the development of vocational education.Encourage enterprises to participate in running schools and improve the matching of the supply and demand of talents in vocational education.As an important component of vocational education,secondary vocational schools must be able to adapt to the development needs of modern social enterprises.What kind of talent does the enterprise need in the end,what kind of talents does the school develop in the end,and does today's talent training model meet the requirements of talent cultivation? These should be the focus of attention in secondary vocational school education.This article mainly focuses on the matching degree between the talent supply of the school and the market demand,and studies the problems existing in the cultivation of marketing professionals in secondary vocational schools.First of all,based on the relevant concepts and theories of the marketing specialty of the secondary vocational school and its personnel training model,we analyzed and analyzed the marketing majors of some secondary vocational schools in Dalian through surveys of schools,teachers,students' visits and graduate employment conditions.Secondly,the requirements of the quality of talents for marketing talents are collected and combined with the professional teacher's research on the cultivation of talents in secondary vocational schools,a model for the competence and competence of marketing professionals in secondary vocational schools is established.Again,on the basis of this competency model,companies,experts,graduates and interns surveyed the subject's ability to assess the degree of satisfaction.Finally,through the analysis of the survey results,we found that there are problems in the cultivation of talents,and put forward suggestions for the training of marketing professionals in secondary vocational schools.Suggestions for improvement mainly include: approaching the talent market,setting personnel training objectives and specifications;constructing a dynamic curriculum system that meets market demands;reforming teaching methods and methods focusing on the cultivation of learning interests and abilities;paying attention to practical training and internships and making full use of “school enterprises "Cooperation" resources.